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Wei Lu

Wei Lu 2018

Wei Lu

PhD Student
5th Year, Marketing


2017: M.S. in Economic Theory and Econometrics, Toulouse School of Economics, Toulouse, France
2015: B.Econ., Central University of Finance and Economics, Beijing, China

Dissertation Committee

Avi  GoldfarbCommittee Chair; Ellison Professor of Marketing
Daniel  GoetzCommittee Member; Assistant Professor
Nitin  MehtaCommittee Member; Professor of Marketing
Matthew  OsborneCommittee Member; Assistant Professor, Tenure Stream

Recent Presentations

  • ISMS Marketing Science Conference; Chicago, IL; 2022
  • TD-MDAL Research Roundtable; Toronto, ON; 2022
  • ISMS Marketing Science Conference; Rochester, NY; 2021
  • Transatlantic Doctoral Conference; London, United Kingdom; 2021

Honors and Awards

2022  ISMS Doctoral Dissertation Award; INFORMS Society for Marketing Science
2021  BEAR/BI-Org PhD Research Award; Behavioural Economics in Action at Rotman
2021  TD MDAL Research Grant (with Daniel Goetz); The TD Management Data and Analytics Lab
2021  TD MDAL Research Gran (with Claire Tsai and Ying Zeng); The TD Management Data and Analytics Lab
2017-2022  University of Toronto Fellowships; University of Toronto
2017-2019  Director's scholarship; University of Toronto
2015  Outstanding Graduate of Beijing City; Beijing Municipal Commission of Education
2015  Best Undergraduate Thesis Award; Central University of Finance and Economics


  • 2022  Reputation, Product Development and Platform Design Collaborators:   Avi Goldfarb, Nitin Mehta
  • 2021  Peer Effects from Friends and Strangers: Evidence from Random Matchmaking in an Online Game Collaborators:   Daniel Goetz
  • 2021  Increasing Dynamic App Engagement with Peak-End Effects Collaborators:   Daniel Goetz
  • 2021  The Perfect Score Phenomenon: Consumers Give More Perfect Scores on Transaction Sites Collaborators:   Claire Tsai and Ying Zeng

Research Interests and Other Info

    Empirical Marketing, Economics of Digitization and Platforms

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