Main Content

Wei Lu

Wei Lu 2018

Wei Lu

PhD Student
5th Year, Marketing

Dissertation Committee

Avi  GoldfarbCommittee Chair; Ellison Professor of Marketing
Daniel  GoetzCommittee Member; Assistant Professor
Nitin  MehtaCommittee Member; Professor of Marketing
Matthew  OsborneCommittee Member; Assistant Professor, Tenure Stream

Recent Presentations

  • ISMS Marketing Science Conference; Rochester, NY; 2021
  • Transatlantic Doctoral Conference; London, United Kingdom; 2021

Honors and Awards

2021  TD MDAL Research Grant (with Daniel Goetz); The TD Management Data and Analytics Lab
2021  TD MDAL Research Gran (with Claire Tsai and Ying Zeng); The TD Management Data and Analytics Lab
2017-2022  University of Toronto Fellowships; University of Toronto
2017-2019  Director's scholarship; University of Toronto
2015  Outstanding Graduate of Beijing City; Beijing Municipal Commission of Education
2015  Best Undergraduate Thesis Award; Beijing Municipal Commission of Education


  • 2021  Learning from Even Weaker Ties: Peer effects from Strangers in Online Purchases Collaborators:   Daniel Goetz
  • 2021  Increasing Dynamic App Engagement with Peak-End Effects Collaborators:   Daniel Goetz
  • 2021  Paying to Write Good Reviews? Positive Skewness of Distribution of Consumer Reviews on E-Commerce Platforms vs. Review Sites Collaborators:   Claire Tsai and Ying Zeng

Research Interests and Other Info

    Empirical Marketing, Economics of Digitization and Platforms

Login to my account