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Ying Zeng

Ying Zeng

PhD Student
5th Year, Marketing

Selected Publications - Articles Forthcoming

  • The Psychology of Negative-Sum Behavior in Strategic Interactions; Christopher Hsee, Ying Zeng, Xilin Li, Alex Imas; Journal of Personality and Social Psychology

Selected Publications - Published Papers

  • Bounded Rationality in Strategic Decisions: Undershooting in a Resource Pool-Choice Dilemma; Christopher Hsee, Ying Zeng, Xilin Li, Alex Imas; Management Science; Published: 2021
  • Risky but Alluring: Severe COVID-19 Pandemic Influence Increases Risk Taking; Claire Tsai, Ying Zeng (equal contribution); Journal of Experimental Psychology: Applied; Published: 2021

Research Interests and Other Info

    Consumer Behavior, Judgment and Decision Making, Digital Marketing, Competition

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