Research Focus |
Faculty |
Advertising and Persuasion |
Ching, Hawkins, Kim, Mitchell, Moorthy, Xu, Zhao |
Advertising Strategy |
Ching, Dunne, Hawkins, Horstmann (Economic Analysis and Policy), Mehta, Mitchell, Moorthy, Shi, Soberman, Tsai |
Affect in Judgment and Choice |
Cunningham, Kim, Lee, Maglio, Mitchell, Tsai |
Attitude Theory |
Cunningham, Kim, Mitchell |
Behavioral Economics |
Cunningham, Hawkins, Hossain, Lee, Maglio, Mazar, Mitchell, Soman, Tsai |
Branding |
Aggarwal, Dunne, Kim, Maglio, Moorthy, Soberman |
Causal Reasoning and Attribution |
Aggarwal |
Choice Models |
Borkovsky, Ching, Goldfarb, Mehta, Meza |
Consumer Identities |
|
Consumer Knowledge and Expertise |
Hawkins, Mitchell |
Consumer Spending, Saving and Credit |
Ching, Soman |
Customer Relationship Management |
Soman |
Decision Theory |
Aggarwal, Hawkins, Hossain, Kim, Lee, Maglio, Mazar, Mitchell, Shi, Soberman, Soman, Tsai, Xu, Zhao |
Diffusion Models |
Ching, Moorthy |
Econometric Analysis of Marketing Data |
Borkovsky, Ching, Goldfarb, Mehta, Meza, Moorthy |
Embodied Cognition |
Lee |
Emotion |
Cunningham, Lee |
Endowment Effect |
Aggarwal, Hossain, Lee, Soman |
Experimental Economics |
Hossain |
Fairness and Justice |
Aggarwal, Cunningham |
Game-Theoretic Models of Marketing Strategy |
Borkovsky, Ching, Goldfarb, Horstmann (Economic Analysis and Policy), Hossain, Mathewson (Economics), Mehta, Meza, Moorthy, Shi, Soberman |
Gift-Giving |
|
Goals |
Cunningham, Kim, Mitchell, Xu |
Information Processing |
Cunningham, Hawkins, Lee, Maglio, Mitchell, Xu, Zhao |
Market Entry and Pioneer Advantage |
Ching, Meza |
Marketing and Technology |
Borkovsky, Goldfarb, Hossain, Meza |
Memory |
Hasher (Psychology), Hawkins, Lee, Mehta, Mitchell |
Mental Imagery |
Hawkins, Lee, Zhao |
Metacognition |
Cunningham, Hawkins, Lee, Mitchell, Tsai |
Metaphor |
Lee |
Mimicry |
Aggarwal |
Neuroscience |
Cunningham |
Nonconscious Processes |
Cunningham, Lee, Mitchell, Xu |
Pricing and Price Promotions |
Borkovsky, Ching, Goldfarb, Hossain, Mazar, Mehta, Meza, Moorthy, Shi, Soberman, Soman |
Product Development |
Borkovsky |
Public Policy |
Ching, Mazar, Soberman, Soman |
Retailing and Channel Management |
Mathewson (Economics), Meza, Moorthy, Shi, Soberman, Soman |
Sales Force Management |
Ching, Shi, Soberman |
Services |
Soberman, Soman |
Social Cognition |
Lee |