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A Participant Guide To Nudging Research Report Series Behavioural Economics in Action

A nudge is defined as: “to seek the attention of by a push of the elbow. To prod lightly. Urge into action.” 

Research in behavioural economics has shown that changes in the environment dis-proportionately influence behaviour. Rather than placing restrictions or changing economic incentives, nudges influence behaviour by changing the way choices are presented in the environment.