Rotman School of Management, University of Toronto

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Marketing links

Learn about marketing and the jobs that open to you when you specialize in this area.

General information about marketing

The American Marketing Association (AMA)

The Canadian Marketing Association (CMA)

American Association of Advertising Agencies (AAAA)

Institute of Communication Agencies in Canada

Advertising Age

Job search

Rotman MBA Recruiting (shows average salaries in Canada by degree, experience, etc.)

Marketing involvement with Rotman programs and student initiatives

Rotman Marketing Association Student Club

Rotman Executive Programs

Rotman Executive MBA

A Participant Guide To Nudging Research Report Series Behavioural Economics in Action

A nudge is defined as: “to seek the attention of by a push of the elbow. To prod lightly. Urge into action.” 

Research in behavioural economics has shown that changes in the environment dis-proportionately influence behaviour. Rather than placing restrictions or changing economic incentives, nudges influence behaviour by changing the way choices are presented in the environment.

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