Rotman School of Management, University of Toronto

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RSM 2021 Corporate Strategy

Here are some database suggestions to get started with: 

Zwift

CB Insights - you need to register for this database. Search by company name and you'll find links to industry trends and information as well. 

eMarketer - Virtual reality reports and info. 

IBISWorld - try searching for fitness here; they don't have a virtual reality fitness report but do have general fitness ones that may provide market insight. 

Try the company name and different keywords in your searches - fitness, virtual cycling or racing, virtual reality and look for broader trends (apps, equipment, etc). 

TOMS 

CB Insights -You need to register for this database. It includes private company results. 

IBISWorld, Passport GMID (Euromonitor), Marketresearch.com/Academic for footwear

AmorePacific 

EMIS (click on client login in the upper right corner to access) - contains company and industry information, news articles, analyst reports, etc. from around the world, including South Korea. There are documents translated into English available. North American and European coverage is limited; the focus is outside of those regions. 

Passport GMID (Euromonitor) - Company reports and industry data. Global coverage. 

Statista

Optoro

Statista

Gartner

eMarketer- try searching with "returns" here as reverse logistics only generates one result. eMarketer has an eCommerce and B2B section. 

For all - news articles are available in Factiva, ProQuest, and EMIS. NexisUni also has some news/trade magazine coverage (primarily global news and advertising trade publications). You can look up specific newspapers in the library catalogue or check out our links to periodicals for business students

For citation help, please see our list of suggested resources here. The McGill Business Sources Guide lets you check citation by database. 

If you require research assistance, please do not hesitate to contact one of the librarians:

Holly Inglis

Sean Forbes

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