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Recommended Reading

We are frequently asked to recommend books and articles on Business Design. Here is our go-to list.

Books


Playing To Win Book Cover
Playing to Win: How Strategy Really Works
A.G. Lafley and Roger L. Martin, 2014
Rotman On Design Book Cover
Rotman on Design: The Best on Design Thinking from Rotman Magazine
Roger Martin and Karen Christensen, 2013
Design Works Book Cover
Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design
Heather M.A. Fraser, 2012
The Design Of Business Book Cover The Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin, 2009

Articles


Visual Thinking
Rotman Management magazine, Jennifer Riel and Stefanie Schram, Winter 2015 

Four Ways to Put Your Customer First
The Globe and Mail, Mark Leung, February 24, 2014

Don’t talk about your complex idea, draw it instead
The Globe and Mail, Stefanie Schram, February 19, 2014

Five Ways to Crush Creativity at Work
The Globe and Mail, Jennifer Riel, November 28, 2013

You Can't Analyze Your Way to Growth
Harvard Business Review, Roger L. Martin, September 2011

Improving the Patient Experience through Design
Healthcare Quarterly, Brian R. Golden, Rosemary Hannam, Heather Fraser, Mark Leung, Sarah Downey, Janice Stewart, and Eugene Grichko, Vol 3. 2011

The Innovation Catalysts
Harvard Business Review, Roger L. Martin, June 2011

Innovation's Accidental Enemies
BusinessWeek Online, Roger L. Martin and Jennifer Riel, January 2010

Beyond the Numbers: Building Your Qualitative Intelligence
Rotman Management magazine, Roger Martin (Spring 2010)

Design and Business: Why Can't We Be Friends?
Journal of Business Strategy, Roger L. Martin, Vol. 2, No. 4, 2007

Tough Love: Business Wants to Love Design, But It's an Awkward Romance
Fast Company, Roger L. Martin, October 2006

At the Crossroads of Design and Business
BusinessWeek Online, Roger L. Martin, July 2006

Designing in Hostile Territory 
Rotman Management magazine, Roger Martin (Spring 2006)

Embedding Design Into Business 
Rotman Management magazine, Roger Martin (Fall 2005)

Reliability vs. Validity
BusinessWeek Online, Innovation and Design Channel, Roger L. Martin, September 29, 2005

Why Decisions Need Design, Part 2
BusinessWeek Online, Innovation and Design Channel, Roger L. Martin, September 1, 2005

Why Decisions Need Design, Part 1
BusinessWeek Online, Innovation and Design Channel, Roger L. Martin, August 30, 2005

The Design of Business
Rotman Management magazine, Roger Martin (Winter 2004)