Emma is an anthropologist with over a decade of industry experience applying human-centered research methodologies to complex business and design challenges. She works with clients to uncover insights about human beliefs and behaviors and translates this understanding into strategies that elevate human experiences and improve business outcomes. Her strategic guidance augments traditional decision-making frameworks to deliver human-centered business impacts.
Formally trained in anthropological theory and ethnographic methods, Emma has conducted extensive research into a broad range of social phenomena, including consumer and popular culture, digital interactivity, the future of data privacy and security, gender equity at work and the cultural aspects of technological innovation
Emma has a PhD in cultural anthropology from the University of Toronto, and an MA in communication and cultural studies from Ryerson/York Universities.