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David L. Dunne

David L. Dunne

David L. Dunne

Senior Lecturer Emeritus of Marketing


PhD, University of Toronto
B.Comm, University College Dublin


David Dunne is a Senior Lecturer Emeritus of Marketing and Co-Director of Rotman Teaching Effectiveness Centre. David is an award-winning educator, holding the President’s Teaching Award at the University of Toronto and the 3M National Teaching Fellowship. He has taught and directed several executive programs on marketing, innovation and strategy worldwide. David consults in strategy and marketing to leading companies. He is regularly quoted in the media on marketing strategy, advertising and related issues. His research interests include management education, creativity and problem solving and health education in developing countries.

Other Info

Customer understanding, creative thinking and strategy are the foundation of David’s managerial and academic expertise. From his early years in product innovation and marketing with Unilever, London, he learned the value of questioning assumptions and deeply analyzing customer needs to develop winning brand strategies. He took this knowledge into advertising, where he worked on global brands with Young & Rubicam, and later to Lipton and Lever in Toronto, where he managed global consumer brands such as Cup-a-Soup, Sunlight and Dove. His Ph.D. thesis at the University of Toronto applied game theory to manufacturer strategies in packaged goods. He has won many teaching awards, including Canada’s most prestigious teaching award, the 3M National Teaching Fellowship and the President’s Teaching Award, the highest award at the University of Toronto. He was co-founder and Director of the Rotman Teaching Effectiveness Centre. He is an accomplished educator who teaches strategy, innovation and marketing worldwide. At UVic, he teaches Innovation and International Marketing, while at Rotman he teaches Deep Customer Insight (ethnographic research) and is an advisor to Rotman’s Business Design studio, Designworks. His executive teaching clients include AstraZeneca, Bank of Montreal, Corus Entertainment, GlaxoSmithKline, Mt Sinai Hospital, Rogers Cable, and Telus. His consulting practice focuses on customer insight, innovation and customer experience. He is currently writing a book about how in-depth user research and creative thinking methods can unlock “wicked” problems in business and society. His research can be read in business and design journals, including Harvard Business Review and Academy of Management Learning & Education. He has held appointments at design schools in the Netherlands, the US and Mexico. He co-founded Radius, a social innovation lab at Simon Fraser University; he is Board Chair of Academics Without Borders and travels frequently to Nepal, where he is a volunteer professor with a medical school in Kathmandu. He is an avid yoga practitioner and loves to tour by bicycle.

Academic Positions

  • 2014-Present

    Professor, University of Victoria

  • 2012-2014

    Senior Fellow and Adjunct Professor, Simon Fraser University

  • 1998-Present

    Adjunct Professor of Marketing,

  • 2000-2012

    Co-Director, Rotman Teaching Effectiveness Centre, University of Toronto

  • 1995-1998

    Lecturer, Marketing, School of Business, Queen's University

Non-Academic Positions

  • 1988-Present

    President, Customer Focused Marketing Ltd.

  • 1986-1988

    Marketing Manager, Chesebrough Pond's Inc.

  • 1984-1986

    Marketing Manager, Lever Bros Ltd.

  • 1979-1984

    New Products Manager, Brand Manager, Thomas J. Lipton Inc.

  • 1977-1979

    Account Manager, Young & Rubicam Inc. (UK)

  • 1974-1977

    Brand Manager, Lever Bros Ltd. (UK)

Selected Publications - Papers

Selected Publications - Books and Chapters

  • Teaching with Cases

    David Dunne and Kim Brooks

    Society for Teaching and Learning in Higher Education


Recent Presentations

  • It Wasn’t My Fault: a Primer on Integrative Thinking

    David Dunne

    Rotman School of Management Open House


  • Feeling, Thinking and Doing Design

    David Dunne

    Desautels Centre for Integrative Thinking


  • Living the Brand

    David Dunne

    TSI Consulting, Kuala Lumpur


  • The Realities of Pharmaceutical Marketing

    David Dunne

    Whitby Mental Health Centre


  • Comparing Case Teaching Methods

    David Dunne

    Society for Teaching and Learning in Higher Education


Selected Publications - Case

  • Flying High at Ryanair

    David Dunne

    Hitt, Reland, Hoskisson, Sheppard, Rowe, Strategic Management Cases, Nelson


  • Crescent School Camps

    David Dunne

    Rotman School of Management


  • The Discussion that Went Wrong

    David Dunne

    Rotman School of Management


Honors and Awards

  • 2002, 2003, 2004, 2005

    Rotman Teaching Award, Joseph L. Rotman School of Management

  • 2001

    Dean's Award for Excellence in Teaching, Joseph L. Rotman School of Management

  • 2005

    3M Fellowship, Society for Teaching and Learning in Higher Education

  • 2007

    President's Teaching Award, University of Toronto

Academic / Professional Service

  • 2000-present

    Chair, Learning Resources Committee, Rotman School of Management

  • 2008-present

    Member, International Advisory Board, Patan Academy of Health Sciences, Kathmandu, Nepal

  • 2007-present

    Member, President's Teaching Academy, University of Toronto

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