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David L. Dunne

David L. Dunne

David L. Dunne

Senior Lecturer Emeritus of Marketing

Degrees:

PhD, University of Toronto
B.Comm, University College Dublin
 

Bio

David Dunne is a Senior Lecturer Emeritus of Marketing and Co-Director of Rotman Teaching Effectiveness Centre. David is an award-winning educator, holding the President’s Teaching Award at the University of Toronto and the 3M National Teaching Fellowship. He has taught and directed several executive programs on marketing, innovation and strategy worldwide. David consults in strategy and marketing to leading companies. He is regularly quoted in the media on marketing strategy, advertising and related issues. His research interests include management education, creativity and problem solving and health education in developing countries.

Other Info

Customer understanding, creative thinking and strategy are the foundation of David’s managerial and academic expertise. From his early years in product innovation and marketing with Unilever, London, he learned the value of questioning assumptions and deeply analyzing customer needs to develop winning brand strategies. He took this knowledge into advertising, where he worked on global brands with Young & Rubicam, and later to Lipton and Lever in Toronto, where he managed global consumer brands such as Cup-a-Soup, Sunlight and Dove. His Ph.D. thesis at the University of Toronto applied game theory to manufacturer strategies in packaged goods. He has won many teaching awards, including Canada’s most prestigious teaching award, the 3M National Teaching Fellowship and the President’s Teaching Award, the highest award at the University of Toronto. He was co-founder and Director of the Rotman Teaching Effectiveness Centre. He is an accomplished educator who teaches strategy, innovation and marketing worldwide. At UVic, he teaches Innovation and International Marketing, while at Rotman he teaches Deep Customer Insight (ethnographic research) and is an advisor to Rotman’s Business Design studio, Designworks. His executive teaching clients include AstraZeneca, Bank of Montreal, Corus Entertainment, GlaxoSmithKline, Mt Sinai Hospital, Rogers Cable, and Telus. His consulting practice focuses on customer insight, innovation and customer experience. He is currently writing a book about how in-depth user research and creative thinking methods can unlock “wicked” problems in business and society. His research can be read in business and design journals, including Harvard Business Review and Academy of Management Learning & Education. He has held appointments at design schools in the Netherlands, the US and Mexico. He co-founded Radius, a social innovation lab at Simon Fraser University; he is Board Chair of Academics Without Borders and travels frequently to Nepal, where he is a volunteer professor with a medical school in Kathmandu. He is an avid yoga practitioner and loves to tour by bicycle.

Academic Positions

  • 2014-Present

    Professor, University of Victoria

  • 2012-2014

    Senior Fellow and Adjunct Professor, Simon Fraser University

  • 1998-Present

    Adjunct Professor of Marketing,

  • 2000-2012

    Co-Director, Rotman Teaching Effectiveness Centre, University of Toronto

  • 1995-1998

    Lecturer, Marketing, School of Business, Queen's University

Non-Academic Positions

  • 1988-Present

    President, Customer Focused Marketing Ltd.

  • 1986-1988

    Marketing Manager, Chesebrough Pond's Inc.

  • 1984-1986

    Marketing Manager, Lever Bros Ltd.

  • 1979-1984

    New Products Manager, Brand Manager, Thomas J. Lipton Inc.

  • 1977-1979

    Account Manager, Young & Rubicam Inc. (UK)

  • 1974-1977

    Brand Manager, Lever Bros Ltd. (UK)

Selected Publications - Papers

  • Questioning and Bridging Across Claims to Generate New Ideas: The Theory and Practice of Generating Reasoning Through Integrative Moves

    David Dunne and Mihnea Moldoveanu

    Working Paper

  • User-Centred Design and Design-Centred Business Schools

    David Dunne

    Working Paper

  • Beyond the Valley: A Wicked Problem on the Roof of the World

    David Dunne

    Rotman Magazine

    Issue:Winter

    2009

  • PAHS: A Nepali Project with International Implications

    CA Courneya and David Dunne

    Clinical Governance

    2009

  • Learning to Love Mess

    David Dunne

    Rotman Magazine

    Issue:Winter

    2008

  • Standing on Guard for Tims

    David Dunne

    Literary Review of Canada

    2008

  • Designing Your Way to Innovation

    David Dunne

    Times of India

    Issue:December 11

    2007

  • Want to Join the Great Innovators?

    David Dunne

    Globe and Mail

    Issue:September 17

    2007

  • Designing a New MBA

    David Dunne

    University of Toronto Bulletin

    Issue:June

    2006

  • How Design Thinking Will Change Management Education: Interview and Discussion

    David Dunne and Roger Martin

    Academy of Management Learning & Education

    Issue:December

    2006

  • Improving Health Care Through Deep Learning

    David Dunne

    Rotman Management

    Issue:Winter

    2006

  • Loaded Assumptions

    David Dunne

    Literary Review of Canada

    2006

  • The Power of Negative Thinking

    David Dunne

    National Post

    2006

  • A (Tarnished) Penny for Her Thoughts

    David Dunne

    Literary Review of Canada

    2005

  • Beyond Products: Designing the Brand Experience

    David Dunne

    Rotman Management

    Issue:Winter

    2005

  • Toronto Must Act Fast to Save its Reputation

    David Dunne

    Toronto Star

    2003

  • OTC Trends and Implications

    David Dunne

    Pharmafocus 2000, Mississauga, Ont.: Strategic Information Services

    2000

  • The New Appeal of Private Labels

    David Dunne and Chjakravarthi Narasimhan

    Harvard Business Review

    Issue:May-June

    1999

  • Rules of the Game: Avoiding Price Wars

    David Dunne

    Ivey Business Quarterly

    Issue:Summer

    1998

  • An Economic Analysis of Private Label Supply in the Grocery Industry

    David Dunne

    Ph.D. Dissertation, University of Toronto

    1996

  • Private Third Party Payers: A Strategic Analysis

    David Dunne

    Mississauga, Ont.: Strategic Information Services

    1994

  • Mail Order Pharmacy: A Strategic Analysis

    David Dunne

    Mississauga, Ont.: Strategic Information Services

    1993

Selected Publications - Books and Chapters

  • Teaching with Cases

    David Dunne and Kim Brooks

    Society for Teaching and Learning in Higher Education

    2004

Recent Presentations

  • It Wasn’t My Fault: a Primer on Integrative Thinking

    David Dunne

    Rotman School of Management Open House

    2009

  • Feeling, Thinking and Doing Design

    David Dunne

    Desautels Centre for Integrative Thinking

    2008

  • Living the Brand

    David Dunne

    TSI Consulting, Kuala Lumpur

    2004

  • The Realities of Pharmaceutical Marketing

    David Dunne

    Whitby Mental Health Centre

    2003

  • Comparing Case Teaching Methods

    David Dunne

    Society for Teaching and Learning in Higher Education

    2002

Selected Publications - Case

  • Flying High at Ryanair

    David Dunne

    Hitt, Reland, Hoskisson, Sheppard, Rowe, Strategic Management Cases, Nelson

    2009

  • Crescent School Camps

    David Dunne

    Rotman School of Management

    2004

  • The Discussion that Went Wrong

    David Dunne

    Rotman School of Management

    2003

Honors and Awards

  • 2002, 2003, 2004, 2005

    Rotman Teaching Award, Joseph L. Rotman School of Management

  • 2001

    Dean's Award for Excellence in Teaching, Joseph L. Rotman School of Management

  • 2005

    3M Fellowship, Society for Teaching and Learning in Higher Education

  • 2007

    President's Teaching Award, University of Toronto

Academic / Professional Service

  • 2000-present

    Chair, Learning Resources Committee, Rotman School of Management

  • 2008-present

    Member, International Advisory Board, Patan Academy of Health Sciences, Kathmandu, Nepal

  • 2007-present

    Member, President's Teaching Academy, University of Toronto