Rotman School of Management, University of Toronto

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Heather Fraser

Heather Fraser

Adjunct Professor at the Rotman School of Management


BBA, Stephen M. Ross School of Business, University of Michigan, 1979


Heather Fraser is Adjunct Professor at Rotman.  She is co-founder of Rotman DesignWorks.  She is a leader in Business Design practices and design-inspired student programs. She consults on Business Design initiatives for corporations, public entities, and educational institutions internationally.  In 2012, Heather started up a new independent venture, Vuka Innovation, which is dedicated to building organizations’ capacity to innovate through Business Design. Heather is the author of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design.  Prior to joining Rotman, Fraser held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design.

Academic Positions

  • 2012-Present

    Executive in Residence, Rotman School of Management

  • 2005-Present

    Adjunct Professor, Rotman School of Management

  • 2005-2012

    Director of Rotman Designworks and the Business Design Initiative, Rotman School of Management

Non-Academic Positions

  • 2012-Present

    Founder and CEO, Vuka Innovation Inc.

  • 2006-Present

    Founder and Chair, Firefly Foundation

  • 1994-2004

    EVP, Managing Director, Principal, TAXI Advertising & Design

  • 1992-1993

    Co-Managing Director, Ogilvy & Mather

  • 1989-1992

    Account Director, VP Group Account Director, Ogilvy & Mather

  • 1986-1989

    Associate Advertising Manager, Procter & Gamble

  • 1982-1986

    Brand Manager, Procter & Gamble

  • 1979-1981

    Consumer Research Associate, Procter & Gamble

Selected Publications - Papers

Selected Publications - Books and Chapters

Research and Teaching Interests

Business Design, Integrative Thinking, Innovation

Academic / Professional Service

  • 2007-Present

    Advisory Board for OCAD Graduate Degree Program, OCAD

  • 2007-Present

    Campaign Cabinet Member, Alzheimer Society of Ontario

  • 2005-Present

    Created and launched Canada's first formalized 'student agency' program between the Rotman School of Management and Ontario College of Art & Design, Rotman School of Management

  • 2004

    Vice Chair of The Board of Directors for the ICA and Chair of the Education & Professional Development initiative (developed and led an industry-wide initiative to rejuvenate graduate interest in advertising careers), ICA

  • 2003

    Chair of the 2003 CASSIES Judging committee, CASSIES

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