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Heather Fraser

Heather Fraser

Adjunct Professor at the Rotman School of Management

Degrees:

BBA, Stephen M. Ross School of Business, University of Michigan, 1979

Bio

Heather Fraser is Adjunct Professor at Rotman.  She is co-founder of Rotman DesignWorks.  She is a leader in Business Design practices and design-inspired student programs. She consults on Business Design initiatives for corporations, public entities, and educational institutions internationally.  In 2012, Heather started up a new independent venture, Vuka Innovation, which is dedicated to building organizations’ capacity to innovate through Business Design. Heather is the author of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design.  Prior to joining Rotman, Fraser held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design.

Academic Positions

  • 2012-Present

    Expert in Residence, Rotman School of Managment

  • 2005-Present

    Adjunct Professor, Rotman School of Management

  • 2005-2012

    Director of Rotman Designworks and the Business Design Initiative, Rotman School of Management

Non-Academic Positions

  • 2012-Present

    Founder and CEO, Vuka Innovation Inc.

  • 2006-Present

    Founder and Chair, Firefly Foundation

  • 1994-2004

    EVP, Managing Director, Principal, TAXI Advertising & Design

  • 1992-1993

    Co-Managing Director, Ogilvy & Mather

  • 1989-1992

    Account Director, VP Group Account Director, Ogilvy & Mather

  • 1986-1989

    Associate Advertising Manager, Procter & Gamble

  • 1982-1986

    Brand Manager, Procter & Gamble

  • 1979-1981

    Consumer Research Associate, Procter & Gamble

Selected Publications - Papers

Selected Publications - Books and Chapters

Research and Teaching Interests

Business Design, Integrative Thinking, Innovation

Academic / Professional Service

  • 2007-Present

    Advisory Board for OCAD Graduate Degree Program, OCAD

  • 2007-Present

    Campaign Cabinet Member, Alzheimer Society of Ontario

  • 2005-Present

    Created and launched Canada's first formalized 'student agency' program between the Rotman School of Management and Ontario College of Art & Design, Rotman School of Management

  • 2004

    Vice Chair of The Board of Directors for the ICA and Chair of the Education & Professional Development initiative (developed and led an industry-wide initiative to rejuvenate graduate interest in advertising careers), ICA

  • 2003

    Chair of the 2003 CASSIES Judging committee, CASSIES

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