Mengze Shi

Academic Positions

Selected Publications - Papers

• Measuring rank-based utility in contest

  with T. Hossain and R. Waiser

  Journal of Marketing Research

  2019

• Managing Consumer Deliberations in Decentralized Distribution Channel

  with X. Li and D. Li

  Marketing Science

  2018

• Is a Monogamous Relationship always Better? Loyalty Programs and Consumer Responses to Demotion from Elite Memberships

  with P. Agarwal

  Journal of Association for Consumer Research

  2018

• Product and price decisions in crowdfunding

  with M. Hu and X. Li

  Marketing Science

  Issue:3

  2015

• Threshold Effects in Online Group Buying

  with Wu, J. and M. Hu

  Management Science

  Issue:9

  2015

• Money Talks: Intrinsic and Extrinsic Incentives for WOM referrals.

  with A. Wojnicki

  Journal of Advertising Research

  Issue:March

  2014

• Sequential and Simultaneous Group Buying Mechanism

  with Hu and Wu

  Management Science

  Issue:12

  2013

• Strategic Relationship between Endogenous and Exogenous Switching Costs

  M. Shi

  Quantitative Marketing and Economics

  Issue:2

  2012

• Consumer Value-maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation

  with A. Kalra

  Journal of Marketing Research

  Issue:April

  2010

• Empirically Investigating the Value of a Brand Alliance in Professional Team Sports

  with Yupin Yang and Avi Goldfarb

  Marketing Science

  Issue:November

  2009

• A B2B Bargaining Model for a First-time Interaction under Asymmetric Beliefs on Supply Reliability

  with H. Gurnani

  Management Science

  Issue:6

  2006

• Price competition with reduced consumer switching costs: the case of wireless number portability in cellular phone industry

  with J. Chiang and B. Rhee

  Management Science

  Issue:52

  2006

• Managing Capacity through Reward Programs

  with B. Kim and K. Srinivasan

  Management Science

  Issue:4

  2004

• Salesforce compensation scheme and consumer inference

  with Ajay Kalra and Kannan Srinivasan

  Management Science

  Issue:May

  2003

• Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice Behavior

  with D. Soman

  Management Science

  Issue:9

  2003

• Designing Optimal Sales Contests: A Theoretical Perspective

  with Ajay Kalra

  Marketing Science

  Issue:Spring

  2001

• Reward Programs and TAcit Collusion

  with Byung-Do Kim and Kannan Srinivasan

  Marketing Science

  Issue:Spring

  2001

• Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

  with Fusun Gonul

  Management Science

  Issue:September

  1998

Selected Publications - Books and Chapters

• Online group buying and crowdfunding: Two cases of all-or-nothing mechanisms

  with M. Hu and J. Wu

  Springer

  Issue:Sharing Economy

• Manage customer value through incentives

  University of Toronto Press

  Issue:Chapter 11 in Flux, edited by Soman and Soberman

  2013

Research and Teaching Interests

Mengze's research focuses on incentives and motivation mechanisms in sales and marketing. He is best known for his research in customer relationship programs and sales force management. In recent years he has found interests in understanding how marketing and sales should adapt to the emerging technology . Mengze has taught a range of marketing courses including managing customer value, new product development, marketing research, marketing data analysis, and sales and channel management.

Honors and Awards

Academic / Professional Service