Ryan Webb is an Associate Professor and Academic Director of the Management Data and Analytics Lab (TD MDAL) at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain.
He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology. In 2021, he won the Roger Martin Excellence in Research Award.
Associate Professor, University of Toronto
Visiting Associate, California Institute of Technology
Assistant Professor, University of Toronto
Research Fellow, Center for Neuroeconomics, New York University
Selected Publications - Papers
Pairwise Normalization: A Neuroeconomic Theory of Multi-Attribute Choice
Landry, P. and Webb, R.
Journal of Economic Theory
Divisive normalization does influence decisions with multiple alternatives
Webb, R., Glimcher, P.W., and Louie, K.
Nature Human Behavior
The Normalization of Consumer Valuations: Context-Dependent Preferences from Neurobiological Constraints
Webb, R., Glimcher, P., and Louie, K.
Assessing Consumer Demand with Noisy Neural Measurements
Webb, R., Mehta, N. and Levy, I.
Journal of Econometrics
The Neural Computation of Inconsistent Choice Behavior
Kurtz, V., Persitz, D., Webb, R. and Levy, D.
Estimating the dynamic role of attention via random utility
Smith, S., Krajbich, I. Webb, R. (2019)
Journal of Economic Science Association
Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behaviour.
Webb, R., Levy, I., Lazzaro, S.C., Rutledge, R.B., Glimcher, P.W.
Journal of Neuroscience, Economics, and Psychology
The (Neural) Dynamics of Stochastic Choice
Adaptive neural coding: from biological to behavioral decision-making
Louie, K., Glimcher, P.W., Webb, R.
Current Opinion in Behavioral Science
Using EEG measurements to predict consumer choices
Telpaz, A., Webb, R., Levy, D.
Journal of Marketing Research
Dynamic divisive normalization predicts time-varying value coding in decision-related circuits
Louie, K., LoFaro. T., Webb, R., Glimcher, P.W.
Journal of Neuroscience
The temporal dynamics of cortical normalization models of decision-making
LoFaro. T., Louie, K., Webb, R., Glimcher, P.W.
Letters in Biomathematics
Modelling the Value of Strategic Actions in the Superior Colliculus
Thevarajah, D.∗, Webb, R.∗, Ferrall, C., and Dorris, M.C.
Frontiers in Behavioral Neuroscience
Academic / Professional Service
Editorial Board, PNASnexus
Academic Director, TD - Management Data Analytics Lab