Ned Welch is an Adjunct Professor and Executive in Residence at Rotman and an expert in using insights from behavioral economics and consumer psychology to help manufacturers, marketers, and investors make better decisions.
Before joining Rotman, Ned held Senior Design Director and Senior Expert roles in McKinsey & Co.’s Marketing Practice and at McKinsey Design, where he led clients and consulting teams on work related to insight-driven product development, innovation, product and pricing optimization, and customer strategy.
Ned holds MS and PhD degrees in Behavioral Decision Theory from Carnegie Mellon University.
Selected Publications - Papers
Cummings, J., Dhar R., and Welch N
Leaf Van Boven, George Loewenstein, Edward Welch, David Dunning
Journal of Behavioral Decision Making
Issue:No. 2(February) 2010
Loewenstein, G., Weber, E., Hsee, C., and Welch N.
Issue:127, Number 2
Selected Publications - Books and Chapters
Baruch Fischhoff, Ned Welch, Shane Frederick, Jeff Dominitz, Timothy L McDaniels
Issue:In: Fischhoff B., Manski C.F. (eds) Elicitation of Preferences
Research and Teaching Interests
Decision-making and behavioral economics; Product development; Innovation, Consumer and industrial customer insight processes