Rotman School of Management, University of Toronto

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Ned Welch

Ned Welch

Adjunct Professor & Executive-in-Residence, Marketing Area


PhD in Behavioral Decision Theory, Carnegie Mellon University
MS, Carnegie Mellon University
BA, University of Michigan


Ned Welch is an Adjunct Professor and Executive in Residence at Rotman and an expert in using insights from behavioral economics and consumer psychology to help companies make better decisions.  

Before joining Rotman, Ned held Senior Design Director and Senior Expert roles at McKinsey & Co.’s Marketing Practice and at McKinsey Design, where he led clients and consulting teams on topics related to insight-driven product development, innovation, product and pricing optimization, and customer strategy.  

Ned holds MS and PhD degrees in Behavioral Decision Theory from Carnegie Mellon University.

Selected Publications - Papers

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