Rotman School of Management

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Andrew T. Ching

Rotman School of Management, University of Toronto

Andrew T. Ching

Professor of Marketing


PhD, University of Minnesota
MA, University of Minnesota
MA, University of British Columbia
B.Econ., Australian National University




Andrew Ching is a Professor of Marketing at Rotman, and cross-appointed at the Department of Economics.  His research focuses on developing (i) new structural models and estimation methods to understand learning and strategic behaviour of consumers, firms and managers, (ii) new methods to extract market intelligence/information contained in unstructured data (e.g., users reviews, critics, news articles, etc.).  He has been awarded several research grants from Social Sciences and Humanities Research Council (SSHRC).  He has also received the Young Economist Award from the European Economic Association, Honorable Mention for the Dick Wittink Award, and Excellence in Refereeing Award from American Economic Review and International Journal of Industrial Organization.  His papers are published in Econometrica, Management Science, Marketing Science, Journal of Applied Econometrics, International Economic Review, International Journal of Industrial Organization, Quantitative Marketing and Economics, Journal of Choice Modelling, Journal of Banking and Finance, and Journal of Medical Internet Research.  He is currently serving as an associate editor for Management Science, a member of editorial review board for Marketing Science and Journal of Marketing Research.  

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