Sam Maglio is an Assistant Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at Rotman. He conducts research at the interface of cognition, motivation, and emotion, with an emphasis on implications for consumer behaviour. Specifically, he studies how situational cues shape consumer thoughts, feelings, and behaviors as well as conditions that help people to mentally transcend such contexts. He received his B.A. in Psychology and English from Stanford University and his Ph.D. in Social Psychology from New York University.