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Simon Ashbourne

Simon Ashbourne

Simon Ashbourne

Partner, The Marketplace Capabilities Group Inc. (MCG)
Adjunct Professor, Marketing


B.A Hons. Modern Languages,
University of Nottingham, UK.
MBA, University of Toronto


416-535-5445 x 230


Simon Ashbourne is a founder and partner at MCG, The Marketplace Capabilities Group, a Toronto based sales and marketing consulting group –

He has over 25 years of consulting experience primarily in the CPG, pharmaceutical and retail industry segments.

Prior to MCG, Simon was a Principal in the Towers Perrin Sales and Marketing practice. He also had profit and loss as well as people management responsibilities as the leader of a business unit of over 50 people. Simon was at Towers Perrin from 1998 through 2001.  Prior to Towers Perrin, Simon had nine years consulting experience, the last four as a Partner, with Tandem International, then the leading sales and marketing consulting firm in Canada. Before consulting, Simon gained line experience in marketing with both Procter and Gamble and Cadbury Beverages.

Simon focuses primarily on the following issues and challenges:

  • The creation of compelling marketing strategies rooted in consumer insights.
  • The facilitation of complex decision making processes, including strategic planning, company vision development and company or brand positioning.
  • The customer management challenges posed by concentrated and sophisticated customer segments, in particular the development of go to market strategies and the effective deployment of selling efforts.
  • The process leadership of joint projects between customers and suppliers.

Simon has extensive experience in consulting assignments outside of North America, including work in China, Malaysia, The Philippines, Hungary, Poland, Mexico, Germany and the United Kingdom.

Simon has a BA degree in Modern Languages from the University of Nottingham in the UK and an MBA degree from the University of Toronto.

Since 2002 he has been a part time faculty member and award winning instructor in U of T’s Rotman School of Management, developing and teaching both Marketing and Global Marketing courses at the Executive MBA level. He has also taught in the Omnium Global EMBA program in Shanghai, Budapest, Buenos Aires, Toronto and Delhi.
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