Rotman School of Management

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Behavioural Economics in Action at Rotman (BEAR)


Behavioural Insights

BEAR conducts leading edge academic research in the field of behavioural economics that helps organizations better understand how real people act and in turn, design better products, services, and programs for them.

Our Research

BEAR’s core faculty and associated researchers offer a unique behavioural lens on relevant challenges faced by organizations.


We host events throughout the year at the Rotman School of Management to engage students and professionals with the latest scoop on behavioural economics.

Recent Publications

Electric Vehicles: Plugging in with Behavioural Insights
Rotman School of Management
January 24, 2018 
Human Behaviour and the Life Insurance Application Journey
Rotman School of Management
October 17, 2017 
Overcoming Behavioral Obstacles to Escaping Poverty
Behavioral Science & Policy
August 13, 2017
Effectiveness of Repeated Implementation Intention-Interventions on Organizations' Likelihood to File their Overdue Taxes
Rotman School of Management
July 4, 2017




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