Rotman School of Management, University of Toronto

Main Content

BEAR Chief Scientists

Our four Chief Scientists lead research partnerships and other activities in the four areas of behavioural insights applied to consumers, citizens, organizations, and markets.


Lu Han

Business Economics Area

Lu Han is Petro-Canada Professor of Business Economics at Rotman and Academic Director of the Centre for Real Estate and Urban Economics. Lu’s research examines housing market dynamics and policies, mortgage insurance, real estate brokerage industry, as well as green amenities. Her work has been published in highly regarded economics, finance and real estate journals, such as RAND Journal of Economics, Review of Financial Studies, Journal of Urban Economics, Journal of Business and Economic Statistics and Real Estate Economics. She has also contributed to a number of books, including the Handbook of Regional and Urban Economics and Housing Markets and the Financial Crisis. Lu currently serves on the Board of of the American Real Estate and Urban Economics Association and the Editorial Boards of the Journal of Urban Economics, Real Estate Economics and Journal of Housing Economics.

Keywords: House price risk, Real estate market microstructure

Recent Publications:

Tanjim Hossain

Tanjim Hossain

Marketing & Economics Area

Tanjim Hossain is an Associate Professor of Marketing in the Department of Management at the University of Toronto Mississauga, with cross appointments to the Marketing Area at Rotman and the Department of Economics. His main research interests include behavioural economics and industrial organization, especially using field and laboratory experiments to test the validity of theoretical predictions in the real world. His research has been published in the American Economic Review, Management Science, Quarterly Journal of Economics, RAND Journal of Economics, and Review of Economic Studies, and has been featured in The Economist, USA Today, and other news outlets.

Keywords: Industrial Organization, Field and lab experiment

Recent Publications:

Sonia Kang

Sonia Kang

Organization Behaviour & Human Resource Management Area

Sonia Kang is an Associate Professor of Organizational Behaviour and Human Resource Management in the Department of Management at the University of Toronto Mississauga, and holds a cross-appointment to the Organizational Behaviour and HR Management area at Rotman. Her research explores the challenges and opportunities of diversity, including strategies for mitigating the far-reaching effects of stigma and harnessing the power of diversity for society and organizations alike. Sonia’s research has been published in journals including the Journal of Personality and Social Psychology, Psychological Science, Administrative Science Quarterly, and the Journal of Experimental Social Psychology, and has been featured in media outlets such as The Globe and Mail, The Guardian, Harvard Business Review, and The Atlantic.

Keywords: Diversity, Stereotyping, Prejudice, Discrimination, Stigma, Equity, Human Resources, Organizational Behavior, Social Psychology

Recent Publications:


Nico Lacetera

Strategy Area

Nicola Lacetera is an Associate Professor in the Department of Management at the University of Toronto Mississauga, with a cross-appointment to the Strategic Management area at Rotman and to the Economics Department. He is also a Faculty Research Fellow at the National Bureau of Academic Research, and the faculty lead at the ICube business accelerator at the University of Toronto Mississauga. Nico is an applied economist with a number of research interests. First, he has collaborated with several non-profit organizations to conduct field experiments to study the motivations for altruistic behaviour, and in particular blood and organ donations, thus informing these organizations on how to enhance contributions from donors. A second line of research concerns how ethical beliefs affect the acceptance of certain “controversial” transactions (such as paying for blood or organs, patenting living organisms, commercial surrogacy, doctor-assisted death or prostitution). Third, he uses large datasets from used car auctions to assess the determinants of value and quality of automobile, and in particular to assess the role of psychological factors in these evaluations. Finally, Nico studies how different individual motivations and institutional arrangements affect the production and commercialization of knowledge.

Keywords: Healthcare, Ethics, Charitable and prosocial behaviour, Innovation and Entrepreneurship

Recent Publications:


© Rotman School of ManagementThe Rotman School of Management is accredited by the Association to Advance Collegiate Schools of Business (AASCB)