Rotman School of Management

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How-To Guides

BEAR develops guides on how to apply insights from behavioural economics research to practice. For instance, our key publication, A Practitioner’s Guide to Nudging, is used by managers, practitioners, and academic institutions world-wide to develop effective “nudges”.

Student life, Rotman School, University of Toronto, Canada Rotman School of Management, University of Toronto, Ontario Canada
Photo of downtown Chicago entered in Rotman's annual Lens Competition, 2011

The 1-2-3-4s of Behavioural Insights

A Practitioner’s Guide to Nudging

Towards a Taxonomy of Nudging Strategies

Rotman Students on an International Tour
Student life, Rotman School, University of Toronto, Canada
Students at Table
Nudging Around The World A Practitioner’s Guide To Gamification Of Education
A Guide to Effective Public-Private Partnerships 

Please visit Our Research page to find our publications that offer a unique behavioural lens on topics ranging from financial literacy to process optimization.
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