Book Synopsis: The business world is no longer entirely a “total returns to shareholders” game. Corporations are increasingly expected to address the interests of multiple stakeholders through corporate social responsibility. This pressure comes from “clicktivists,” socially-conscious consumers, Millennials, and a new generation of investors focused on ESG (environmental, social and governance) standards. The urgency for moving beyond the “bottom line” mindset has never been greater. Yet, the popular “shared value” framework uses a business case logic to inspire companies to find win-win solutions. But what if there is no win-win? How can companies cope when the interests of the shareholder and those of other stakeholders such as communities, workers, consumers, suppliers, and the environment conflict irreconcilably? This book is designed to provide answers to these questions, showing leaders how to engage with stakeholders to create possibilities for everyone, and to foster innovative business model transformation. Companies can look through the lenses of different stakeholders—taking a 360° view—and see new ways of doing business. The 360° Corporation is an organization that can tackle the tensions created by these trade-offs, and this book offers signposts to leaders who want to spearhead the 360° revolution. Using rich case studies of Walmart, Nike and other leading companies, this book shows every organization can address its trade-offs. Sometimes there’s a “win-win”; sometimes, creative thinking may lead to innovation; and, other times companies will have to thrive in irreconcilable tensions. The 360° Corporation addresses all of these modes of action, serving as a comprehensive playbook for managers, CEOs, and innovators who are burned out by constantly being tugged in many different directions.
About Our Speaker: Sarah Kaplan is Director and Professor - Institute for Gender and the Economy, Distinguished Professor of Gender and the Economy and Professor of Strategic Management, Rotman School of Management, University of Toronto. She is a Senior Fellow with the Mack Institute for Innovation Management at the Wharton School at University of Pennsylvania. Sarah is co-author of the New York Times best-seller Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them (Broadway Business, 2003) and co-author of Survive and Thrive: Winning Against Strategic Threats to Your Business (Dog Ear Publishing, 2017). Her new book
Series Host: Rotman Events
Session Co-Hosts: Institute for Gender & the Economy at Rotman (GATE), Rotman Management Magazine
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