Rotman School of Management, University of Toronto

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CANCELLED - Joe Jackman on "The Reinventionist Mindset: Learning to Love Change, and the Human How of Doing It Brilliantly"

7:15-7:59am check-in, coffee; 8:00am sharp to 9:00am book talk; 9:00-9:10am book sale

Event Details

Speaker Series

The Reinventionist Mindset Book Cover
Date: Friday April 03, 2020 | 08:00 AM - 09:00 AM
Speaker(s): Joe Jackman, CEO, Jackman Reinvents; Author
Topic: "The Reinventionist Mindset: Learning to Love Change, and the Human How of Doing It Brilliantly" (Page Two Books, 2020)

Desautels Hall (Second Floor, South Building) | map
Rotman School of Management
University of Toronto
105 St George Street

Location: Toronto
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Book Synopsis: How do you thrive in the era of disruption? Reinvent.

Change is everywhere and coming for us fast. This isn't breaking news. Yet despite knowing this - seeing the impact on our businesses and livelihoods - our human instinct is to resist. Instead of choosing change, we choose the status quo and ride it off a cliff.

It needn't be this way. What if we could see change as good? In The Reinventionist Mindset, business transformation expert Joe Jackman repositions change as a force to be embraced. Raised in a time of civil disruption - himself transformed from designer to executive and ultimately Reinventionist - Jackman has catalyzed some of the most remarkable transformations of the 21st century. In this book, he gives readers the rare opportunity to go behind the scenes and learn the human how of kickstarting growth and relevance: Dave & Busters, from down and nearly out to spectacular IPO; the surprising reinvention of a New York institution, what Bloomberg Business Week called "Duane Reade's Miracle Makeover"; Flow Water, a bold new take on a tired category; and the exciting reemergence of Staples. Jackman reveals the secret sauce of successful reinvention alongside analysis of transformations that failed.

The Reinventionist Mindset is a unique, human-centric approach to transformation, a how to for those on a journey to their most powerful and keenly aware the time to move is now.

About Our Speaker: An advisor to consumer brands, B2B companies and private equity partners for 30+ years, Joe Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating brand-driven reinventions of their businesses. Throughout his career as strategist, creative director, and reinventionist, he has helped companies create the most powerful and relevant versions of their brands in record time, and is widely considered to be the leading expert on rapid reinvention.

Jackman Reinvents works closely with leadership teams and private equity to build Category of One businesses, systematically transforming brands, their value propositions and customer experiences. Jackman helps catalyze value creation: financial value, cultural value, and human value.

Questions:, Daniel Ellul, (416) 978-6119 

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