Rotman School of Management, University of Toronto

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Martin Lindstrom on "The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS"

4:15-4:59pm check-in; 5:00pm sharp to 6:00pm book talk; 6:00-6:10pm book sale

Event Details

Speaker Series

The Ministry of Common Sense Book Cover
Date: Thursday January 21, 2021 | 05:00 PM - 06:00 PM
Speaker(s): Martin Lindstrom, Founder and Chairman, Lindstrom Company Brand and Transformation Group; New York Times Best-selling Author of 7 Business Books
Topic: "The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS" (by Martin Lindstrom for Houghton Mifflin Harcourt, January 19, 2021)

Desautels Hall (Second Floor, South Building) | map
Rotman School of Management
University of Toronto
105 St George Street

Location: Toronto
Cost: $39.60 plus HST per person (includes 1 hardcover copy of "The Ministry of Common Sense" and 1 seat for the talk)
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Book Synopsis: This book is a humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office. You try to reserve a conference room for a crucial client meeting via your company's new-and-improved computer service, only to find that every conference room is booked-seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working,and employees dropping in and out. You then sit through an endless Power Point presentation that everyone claims they've read, no one has, and that could have been summarized in one page.

What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they've lost sight of their core purpose. Inevitably, they pay the price.

Best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic-and sanity-to the companies and people that need it most. A must-read for today's executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

About Our Speaker: Martin Lindstrom is the Founder and Chairman of Lindstrom Company, the world’s leading brand and culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, the world’s premier ranking of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Godiva, Boar’s Head, Beverly Hills Hotels, Pepsi, Hertz and Google. Lindstrom is a high-profile speaker and author of seven New York Times best-selling books that have been translated into 60 languages. The Wall-Street Journal acclaimed his book Brand Sense as “one of the five best marketing books ever published,” Small Data “revolutionary” and TIME called Buyology “a breakthrough in branding.”

Lindstrom has also appeared in most of the major U.S. media outlets including The New York Times and more than twenty times on NBC’s TODAY show as well as in Morgan Spurlock’s movie The Greatest Movie Ever Sold and on America’s Next Top Model.

Questions:, Daniel Ellul, (416) 978-6119 

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