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Livestream: Michael Hallsworth on "Behavioral Insights: Applying Evidence about Human Behavior to Practical Problems"

5:00pm sharp to 6:00pm EDT livestream of Michael Hallsworth's book talk

Event Details

Speaker Series

Date: Thursday October 08, 2020 | 05:00 PM - 06:00 PM
Speaker(s): Michael Hallsworth, Managing Director - North America, Behavioral Insights Team (BIT), Honorary Lecturer, Imperial College London
Topic: "Behavioral Insights: Applying Evidence about Human Behavior to Practical Problems" (by M. Hallsworth & E. Kirkman for MIT Press, Sept. 2020)

Online. On October 1 Rotman Events will email registrants the link to the page where you can watch the livestream of the talk on October 8 from 5:00pm sharp to 6:00pm EDT.

Location: Online
Cost: $21.95 plus HST per person (includes the link to the livestream and 1 unsigned paperback copy of "Behavioral Insights" which will be shipped to paid registrants starting on October 8).
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Book Mailings: Starting October 8 unsigned paperback copies of Behavioral Insights will be shipped to paid registrants.

Book Synopsis: This new book is the definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.  Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.

Since 2010, these insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach and what the future holds for this fast-moving area.

About Our Speaker: Michael Hallsworth is Managing Director, North America at the Behavioral Insights Team (BIT). BIT was set up by the then UK Prime Minister in 2010 as the first government institution dedicated to applying behavioral sciences. BIT is now a world-leading consulting firm whose mission is to help organizations to apply behavioral insights in support of social purpose goals. Previously, Michael lead BIT's global work on health and tax and was a Senior Policy Advisor in the Cabinet Office of the UK government.

Michael has also been a leading figure in developing the field of applying behavioral science to government, having authored several influential frameworks such as EAST, Behavioral Government, and the MINDSPACE report (which has been cited more than 1,000 times to date). His work has been published in, among others, the Journal of Public EconomicsThe Lancet, The Oxford Review of Economic Policy, and Nature Human Behaviour.

Michael has a PhD in behavioral economics from Imperial College London (where he is an Honorary Lecturer), and a First Class MA and MPhil from the University of Cambridge. He also won a UK Civil Service Award for pioneering the use of large-scale randomized controlled trials applying behavioral economics to increase tax collection.

Series Host: Behavioural Economics in Action at Rotman (BEAR) 

Questions:, Megan Murphy, (416) 978-6122 

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