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Book Synopsis:The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.
Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.
Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.
Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
About Our Speakers: Joel Amernic is a Professor of Accounting and past editor of Canadian Accounting Perspectives, and is a recipient of the Canadian Academic Accounting Association’s Outstanding Educator Award. His work has appeared in numerous academic and professional refereed journals, such as Accounting, Organizations and Society, Critical Perspectives on Accounting, Accounting Auditing and Accountability Journal, Abacus, and Human Relations, among many others. Joel is the author and co-author of seven books. His main research interests include the accountability language of corporate leadership, financial reporting, management control and management education.
Russell Craig is Professor in the Faculty of Business, Durham University, Durham, UK. He has held professorial appointments in Australia, the United States, and New Zealand. His main research interests are financial reporting, research ethics, and the accountability discourse of executives. He is the co-author (with Joel Amernic) of CEO-Speak: The language of corporate leadership (McGill Queen’s University Press, 2006) and (with John Booker) of John Croaker: Convict Embezzler (Melbourne University Press, 2000). He has written a large volume of research papers in accounting, management and cognate fields, including in leading journals in those fields. He has won competitive manuscript awards from several learned academies and his work has been reviewed in The Times Literary Supplement. A major focus of Russell’s research is to expose the folly of unquestioningly accepting the narrative accountability statements of CEOs.
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