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Livestream: Rotman Business Design eXchange: Decoding Design for Innovation Conference

8:30am sharp to 12:00pm (noon) EST livestream

Event Details

Speaker Series | Conference | Panel Discussion | Networking Event

Date: Friday November 20, 2020 | 08:30 AM - 12:00 PM
Speaker(s): Scott D. Anthony, Senior Partner, Innosight
Angèle Beausoleil, Academic Director, Business Design Initiative
Amit Bhatia, Head of Innovation Labs (LOFT), Manulife / John Hancock
Amy Bucher, Vice President of Behavior Change Design, Mad*Pow
Clay Chandler, Executive Editor, Asia, Fortune
John S. Couch, Author of The Art of Creative Rebellion & Senior Product Design Executive
Pamela Hilborn, Senior Vice President Global Head of Design Scotiabank
Everton Lewis, Partner, Impact Signal
Bruce Mau, Founder of Bruce Mau Studio & Co-Founder of Massive Change Network
Ben McCammon, Director of Service Innovation, Mackenzie Investments
Amy Sullivan, Business Design Director, Fjord Toronto Studio
Hyo Yeon, Partner, McKinsey Design

Opening Remarks By: Ken Corts, Interim Dean; Marcel Desautels Chair in Entrepreneurship; Professor of Economic Analysis and Policy, Rotman School of Management, University of Toronto
Topic: Decoding Design for Innovation

Online. Details on how to access the livestream will be sent to you after registering.

Location: Online
Cost: $49.95 plus HST per person (includes a one-year digital subscription to Rotman Management Magazine, valued at $49.95)
Register Now

Synopsis: We're bringing together global business leaders to trade stories about harnessing design as a catalyst for corporate innovation. It's a new Rotman Business Design Initiative event we're calling Rotman BDX (Business Design eXchange). The inaugural event’s theme is Decoding Design for Innovation, and offers interactive online conversations with industry leaders in the midst of organizational transformation. You'll hear from business design experts and gain a broader understanding of how to design the future of your business.

Rotman BDX is a mix of people, practice and provocations on the how, what, and why of business transformation. Your registration fee includes an access link to join the virtual conference via Zoom, and a one-year digital subscription to Rotman Management Magazine valued at $49.95.

There will be an invitation-only virtual lunch from noon to 1 pm ET where attendees will be able to network with the speakers, the BDI Advisory Group, and each other. If you’d like to be considered for an invitation, please send an email to Andrew Seepersad, BDI Engagement Manager at


8:30 to 8:40 am - WELCOME
Kenneth S. Corts, Interim Dean of the University of Toronto Rotman School of Management, welcomes you through our virtual doors.

8:40 to 9:00 am - THE LATEST
Clay Chandler (Fortune Magazine) in conversation with Dr. Angele Beausoleil (BDI @ Rotman) on the new BDI @ Rotman.

You’ll hear about our mission, vision, and why today business design matters more than ever.

9:00 to 9:50 am - THE ORGANIZATION
Clay Chandler (Fortune Magazine) in conversation with Dr. Angele Beausoleil (BDI @ Rotman), with John S. Couch (Hulu), and Bruce Mau (Massive Change Network).

They’ll be discussing why organizations need business design, how it enables the innovation process, and more.

9:50 to 9:55 am - SHORT BREAK
You’ll get five minutes to grab another cup of coffee or chat with other attendees while listening to a short performance by a Canadian artist (TBD).

9:55 am to 10:50 am - THE SELF
Amy Sullivan (Fjord), in conversation with Everton Lewis (Impact Signal), Dr. Amy Bucher (Mad*Pow) and Ben McCammon (Mackenzie Investments).

Designed leadership – what is it? How can design strategy create great leaders, and what can business and design leaders learn from each other? These panelists will address these questions and so much more.

10:50 to 11:45 am - THE FUTURE

Pamela Hilborn (Scotiabank) in conversation with Scott D. Anthony (Innosight), Amit Bhatia (Manulife John Hancock), and Hyo Hyun (McKinsey Design) on designing what’s next.

They’ll talk about how leaders can infuse forward-thinking innovation mindsets and practices into established organizations in order to create a better future.

11:45 am to 12:00pm (noon) - CONCLUDING REMARKS
Clay Chandler (Fortune Magazine) in reflection with Dr. Angele Beausoleil (BDI @ Rotman).

They will reflect on the days’ key moments and send you off feeling optimistic and empowered.

Guests in conversation with BDX speakers, the BDI Advisory Group, and the BDI Team.

Limited spots. By invitation only. If you’d like to be considered for an invitation, please send an email to Andrew Seepersad, BDI Engagement Manager, at

About Our Speakers:

Scott D. Anthony / Senior Partner, Innosight
Scott Anthony (he/him) is a Senior Partner in Innosight’s Singapore office, where he helps leaders design new growth strategies, build innovation capabilities, navigate disruptive innovation, and manage strategic transformation. Scott has written eight books, including most recently Eat, Sleep, Innovate (2020) and Dual Transformation (2017), which describe how forward-thinking organizations can navigate disruptive change and own the future. In 2019 Thinkers50 named him one of the world’s 10 most influential management thinkers. In his spare time, he is an avid reader, an accomplished Whack-a-Mole player and a proud father of four wonderful children.

Angèle Beausoleil, Ph.D. / Academic Director, Business Design Initiative at Rotman
Dr. Angèle Beausoleil (she/her) is a 'pracademic' who teaches design methodologies for business innovation and leads field research inside organizations on innovation process design, navigation and management. A former communications designer, senior strategist and innovation lab executive, she has worked on corporate brands such as Starbucks, McDonald’s, Sony, Gap, TELUS, and global initiatives such as the 2010 Winter Olympics and the Society of Digital Innovators (SoDA). Prior to Rotman, she taught at UBC's Sauder School of Business and remains a visiting lecturer of Applied Innovation at UC Berkeley's Haas School of Business. Dr. Beausoleil is Canada's first PhD to focus on innovation literacy (innovative leadership) using design processes and methods.

Amit Bhatia / Head of Innovation Labs (LOFT), Manulife / John Hancock
Amit Bhatia (he/his) is the Head of Manulife / John Hancock’s Innovation Labs. Based out of Canada, he leads the labs globally with locations in Toronto, Boston, Hong Kong and Singapore. Previously Amit built Manulife’s Global Technology Strategy team and multiple Corporate Strategy functions. Prior to Manulife, he consulted for Bain & Company, Accenture, and A.T. Kearney, and was focused on strategy, M&A advisory, and technology strategy. In his personal time, you can find him shooting hoops at harbour front, dancing with his wife in the kitchen, chasing his 2 little boys (ages 3 and 4) around the house, slacking on his P90X routines and teaching his 8lb morkie, Mio, how to do new tricks.

Amy Bucher, Ph.D. / Vice President of Behavior Change Design, Mad*Pow
Dr. Amy Bucher (she/her) is Vice President of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of Engaged: Designing for Behavior Change, published by Rosenfeld Media.


Clay Chandler / Asia Executive Director and Editor, Fortune Magazine
Clay Chandler (he/him) is Fortune’s Executive Editor for Asia. From his base in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, and contributes feature articles, commentary, and news analysis to the magazine and He chairs Fortune’s Asia-based conferences including Brainstorm Design in Singapore, and writes the lead essay for Fortune’s weekly design newsletter, Business x Design.

John S. Couch / Vice President of Product Design, Hulu
John S. Couch (he/his) is a prolific artist and designer working as an Entertainment and Technology Specialist focused on cross-platform content strategies. He is currently Vice President, Product Design for on-demand video service Hulu, where he lead its successful 2017 Hulu Experience redesign across mobile, living room and web platforms. He launched his design career at Wired Magazine, where he developed a love for technology, design and tech. Fluent in Japanese, he helped launch Wired Magazine Japan before moving to LA, where he took on leadership roles at The Museum of Contemporary Art (MOCA), CBS and eBay, finally landing at Hulu. Couch is the author of a new book, The Art of Creative Rebellion (2020). Couch lives with his wife and daughter in the Santa Monica Mountains, California, where, in addition to his day job, he writes every morning before sunrise and paints every evening.

Pamela Hilborn / Senior Vice President Global Head of Design Scotiabank
As SVP and leader of the Design Community of Practice at Scotia, Pamela (she/her) is charged with implementing proven practices in design strategy and service design, product design, visual design and usability to create transformative digital financial experiences for Scotiabank customers. She brings 20+ years of experience in the design of digital consumer experiences (both hardware and software). These experiences, along with her profound interest in human behaviour and culture, have allowed her to create user-friendly and engaging technology experiences enjoyed by millions of people in over 190 countries. In her spare time, Pamela enjoys taking long runs along the lake shore and practicing her interior design skills on her c.1890’s Toronto home.

Everton Lewis / Partner, Impact Signal
Using analytics and human-centred design techniques, Everton (he/him) helps companies create products and experiences that truly matter — for their business, employees, and customers. After completing his MBA, Everton worked for IBM Interactive and Bridgeable before launching Impact Signal, a customer experience design and customer analytics consulting firm based in Toronto. Everton is a guest lecturer at Laurier University and invited speaker at conferences. His project teams have won the Service Design Networks Global Award and Fast Company's Innovation by Design Award. Everton enjoys playing, coaching, and watching soccer. Not satisfied with a single team to support, he has a favourite team in several leagues around the world he can cheer on.

Bruce Mau / Co-Founder & CEO, Massive Change Network / Chief Design Officer, Freeman
Visionary, innovator, designer, educator and author, Bruce (he/him) is the co-founder and Chief Executive Officer of Massive Change Network, LLC. Additionally, in 2015 he was appointed Chief Design Officer at Freeman, the leading global provider of live brand experiences, in a move to drive innovation in the events industry. His 30 years of experience in design innovation has included collaborations with many of the world’s leading institutions, corporations, heads of state, entrepreneurs and artists. For Bruce, design is leadership that provides the power to imagine the vision of a future and the method to systematically achieve that vision. His most recent book is called MC24: Bruce Mau’s 24 Principles for Designing Massive Change in your Life and Work (2020).

Ben McCammon / Director of Service Innovation, Mackenzie Investments
Ben (he/him) loves helping other people realize the power of design to make change happen. His first career as a designer and creative director included creating sustainability programs and marketing for Scotiabank, Home Depot, City of Toronto, and others. In 2010, he started his second career with an MDes in Strategic Foresight & Innovation, subsequently leading teams at Happen (now part of Accenture) and Bridgeable for clients in banking, pharma, grocery, and telecom. Today, he drives both continuous improvement and longer-term strategic innovation at one of Canada’s largest independent asset managers. On another lifelong learning journey as a Dad to two young kids, he’s learning the importance of listening, letting go, and being able to make rainbow-coloured, heart-shaped pancakes!

Amy Sullivan, Business Design Director, Fjord Toronto Studio
Amy (she/her) leads business design for Fjord in Accenture Canada. With 20 years of experience as a digital consultant, market and experience researcher, Amy leverages design thinking for business impact. Working at the intersection of strategy and human-centered design, she is fluent in brand and customer experience strategy and skilled at illuminating critical business insights driven from diverse data. Amy has taught the rubrics of design led strategy to close to 500 people at Accenture. When she is not collaborating with clients and colleagues, you may find her exploring Lake Ontario on her paddle board. 

Hyo Yeon / Partner, McKinsey Design
As a leader of McKinsey Design, Hyo (she/her) oversees its experience-design capabilities, continues to build its global design teams, and works with clients to address customer-experience challenges and establish and grow their design organization and capabilities. She brings deep expertise in leading digital-transformation programs that center on the customers and users, and deliver measurable impact.

Questions:, Daniel Ellul, (416) 978-6119 or Megan Murphy, (416) 978-6122

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