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Livestream: Judy Samuelson on "The Six New Rules of Business: Creating Real Value in a Changing World"

5:00pm sharp to 6:00pm EST livestream

Event Details

Speaker Series

Six New Rules of Business Book Cover
Date: Wednesday January 13, 2021 | 05:00 PM - 06:00 PM
Speaker(s): Judy Samuelson, Vice President, Aspen Institute and Founder and Executive Director, Aspen Institute’s Business and Society Program; Bellagio Fellow and Director, Financial Health Network; Author

Introduction by: Lisa Kramer, Professor of Finance, Department of Management, University of Toronto Mississauga; Research Fellow, Behavioural Economics in Action at Rotman (BEAR), University of Toronto
Topic: "The Six New Rules of Business: Creating Real Value in a Changing World" (Berrett-Koehler Publishers, January 12, 2021)
Venue:

On January 6, Rotman Events will email registrants the link to the page where you can watch the livestream of the book talk on January 13 from 5:00pm sharp to 6:00pm EST.

Location: Online
Cost: $36.95 + HST per person (includes the link for the livestream and 1 hardcover copy of "The Six New Rules of Business")
Register Now

Book Mailing: Starting January 14, unsigned hardcover copies of The Six New Rules of Business will be shipped to paid registrants.

Book Synopsis: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation--and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that "maximizing shareholder value" has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates--and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today--and what is needed to succeed in tomorrow's economic and social landscape.

About Our Speaker: Judy Samuelson
is vice president at the Aspen Institute and founder and executive director of the Aspen Institute Business and Society Program and author of Six New Rules of Business: Creating Real Value in a Changing World (Berrett-Koehler, 2021). Signature programs under Judy’s leadership include a ten-year campaign to disrupt Milton Friedman’s narrative about corporate purpose, the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She previously worked in legislative affairs in California and banking in New York’s garment center and ran the Ford Foundation’s office of program-related investments. Samuelson blogs for Quartz at Work and is a Bellagio Fellow and a director of the Financial Health Network.

Questions: events@rotman.utoronto.ca, Daniel Ellul, (416) 978-6119 


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