David Bigioni
Bio
David Bigioni is Chief Commercial Officer, Recreational Cannabis at Canopy Growth Corporation. An award-winning brand builder and senior business leader, David is best known for leading the rejuvenation of the iconic Molson Canadian brand – resulting in Molson Coors receiving Top Marketer Honours in 2010, 2011, and 2014.
In addition to rejuvenating mature brands like Molson Canadian, Toyota, Sunlight and Vim; David has launched industry-leading innovations including Molson Canadian 67 and Coors Banquet – which is the most successful launch within the beer category over the past 8 years. He served as Global Chair of the Molson Brand Council responsible for brand stewardship, and oversaw the launch of Molson Canadian into Ireland and Australia.