Lisa Brüggen

Bio

Elisabeth (Lisa) Brüggen is Professor for Financial Services at Maastricht University School of Business and Economics (SBE). She is also member of the supervisory board of NIBUD. She is leading the research theme "Human Decisions and Policy Design", and she is Netspar research fellow. She is an internationally recognized expert in services marketing and financial well-being, particularly regarding pension communications.

As such, Prof. Dr. Brüggen has been invited to speak on these topics at academic conferences throughout the world. She is also an internationally recognized expert on pension communication in the public arena where she presents her work to board members of large pension providers or shares her insights through the public press such as the Financieele Dagblad, or BNR newsradio.

She has received several awards, including the Emerging Scholar Award from the American Marketing Association and NWO and Netspar Grants for research on pension communication and improving retirement readiness. Prof. Dr. Brüggen combines her passion for teaching with research and publications, including articles in leading journals such as the Journal of Marketing.