Rotman School of Management

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Behavioural Economics at Work

Understand and influence consumer behaviour

This was a terrific program and I’ve recommended it to the rest of my team. I can’t wait to see the impact in our business.

Vase Sarmah
ADP, LLC

Overview

Research by Gallup has shown that companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin.

Every organization is in the business of changing behavior. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.

Despite this being a universal constant across the board, many organizations are not good at managing behaviour change. Human behaviour is complex, and without the right tools and information, it can seem irrational, unpredictable, and difficult to measure.

Over the course of two days, this program introduces you to insights from the science of behavioural economics and, more importantly, allows you to develop a process for thinking about how you can apply those insights in your own organization.

Rotman's Behavioural Economics in Action (BEAR) research institute conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs. This program is based on that proven research and methodology, providing hands-on experience so you can start applying what you've learned immediately upon returning to work.

TESTIMONIAL

I loved the approachable format, and the fact that they chose to feature examples that all users can really relate to. The attendees were all of high calibre and became very engaging as the session moved along. If you are looking to create a nudge to your customers or stakeholders or anyone, the course would teach you the right ingredients.

Manu Sud | Manager, Analytics & Finance
Ministry of Energy

Key Benefits

By the end of the program, participants will be able to:

  1. Understand the foundations of behavioral economics, and to develop a framework for behavior change
  2. Develop the ability to audit processes and touchpoints to identify potential barriers, and to use evidence based approaches to behavior change.
  3. Understand the social and digital consumer, and what they mean for organizations
  4. Identify business and policy opportunities that arise from a deep understanding of human behaviour. These might include
    1. product opportunities
    2. customer experience design
    3. process improvements
    4. policy innovation and media / communication innovation

Who Should Attend

This program is designed for senior managers who need to influence behaviour and drive decision making in their organization. Those responsible for

  • product development
  • human resources
  • marketing
  • business development
  • sales
  • financial management and
  • managing risk

from both the private and public sector will benefit from this exploration into the complexities of human behaviour.

The insights from this program will also be beneficial to government and legal departments, privacy commissioners, physicians, healthcare providers, and wealth managers. 

Schedule


Day 1


Day 2

  • Framework
  • Choice Architecture
  • Nudging
  • Behaviourally Informed Policy
  • The Digital and Social Consumer
  • Experimentation



Rotman Executive Program faculty are known for their ability to translate the latest research into practical applications for the workplace, and to transmit skills to participants with the best teaching techniques. Industry leaders contribute to our programs to bring your the most up-to-date best practices and a wealth of real-world experience.

Meet the faculty and instructors teaching in Behavioural Economics in Action

Dilip Soman

Dilip Soman »

Avi Goldfarb

Avi Goldfarb »

Avni

Avni Shah »


The application process for this program is currently closed. If you would like to receive more information about the program or speak to our Learning Advisor, please fill in the form below.

Looking for something else?You might also be interested in one of these related programs



Dates and FeesMark your calendar

Calendar

Dates:
TBD

Home

Location:
Rotman School of Management, Toronto, Ontario

Persons

Participant profile:
Senior managers who need to influence behaviour and drive decision making

Tag

Fee:
$3,450 CAD + HST

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Questions? We're here to help!
Speak to our expert Learning Advisor about choosing the right program for you or your organization.

Tel: 416.978.6586


In Partnership with BEAR


BEAR Logo

Nudge, the Animation

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics.


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