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Behavioural Economics at Work

Understand and influence consumer behaviour.

Leading edge research. Measurable gain.

Research by Gallup has shown that companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin.
Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.

This program introduces you to behavioural economics insights from Rotman’s Behavioural Economic in Action (BEAR) research institute. BEAR conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs.


Rotman Executive Program faculty are known for their ability to translate the latest research into practical applications for the workplace, and to transmit skills to participants with the best teaching techniques. Industry leaders contribute to our programs to bring you the most up-to-date best practices and a wealth of real-world experience.

Meet the faculty and instructors teaching in Behavioural Economics in Action

Hands-on training. Immediate applications.

In a short period of time you will develop a framework for behavior change in your organization by auditing touchpoints, identifying potential barriers, and using evidence-based approaches.
Today’s consumers are social and digital. Yesterday’s rules no longer apply, and identifying product or customer experience opportunities requires a deep understanding of human behavior. 


This was a terrific program and I’ve recommended it to the rest of my team. I can’t wait to see the impact in our business.

Vase Sarmah

I loved the approachable format, and the fact that they chose to feature examples that all users can really relate to. The attendees were all of high calibre and became very engaging as the session moved along. If you are looking to create a nudge to your customers or stakeholders or anyone, the course would teach you the right ingredients.

Manu Sud | Manager, Analytics & Finance
Ministry of Energy

We’re here to help.

This innovative program focuses on driving behavior change using the tools of proven research and methodology. Our faculty, who work with top companies every day on real world business problems, will be there with you every step of the way.

Stay in the loopWe'll let you know when we've added additional dates for this program

Application Process

Before beginning the application process, please review the application policies. To apply, complete the online application form.

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Each application is reviewed by Rotman’s admissions committee to ensure participants have the appropriate academic and work experience.

Participant Notification Process

If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.

Payment and Fee Reduction


Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. Deposits will be refunded to applicants not accepted to the program.

Fee Reduction

Rotman Executive Program graduates or Rotman MBA / EMBA alumni are eligible for a discount equivalent to 10% of the program tuition. In addition, partner discounts are also offered for some programs. Where program applicants are eligible for more than one discount, only the greater discount will be applied towards the tuition fee. Discounts are not redeemable for cash.

*Participants will be responsible for their own travel, accommodation and incidental costs. Participants requiring accommodation during the program are eligible for preferred Rotman rates at select hotels. For more information contact an Executive Programs representative at


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Dates and fees

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Rotman School of Management
Toronto, Ontario

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Participant profile:
Senior managers who need to influence behaviour and drive decision making

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In Partnership with BEAR


Nudge, the Animation

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics.