Rotman School of Management, University of Toronto

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Playing to Win: How Strategy Really Works

Learn a proven approach to strategy that is used by leading organizations around the world.

Explore a winning strategy framework.

Experience the process of creating a strategy and learn a proven approach to strategy that is used by leading organizations around the world. Strategy is about choice – explicitly choosing what you will do and not do to win with customers and against your competition. The Playing to Win framework uses five questions that help you drill down to create and test a new business strategy.

Jennifer Riel, Featured Faculty

Adjunct Professor, Faculty-at-Large, Rotman School of Management; Global Director, Strategy, IDEO

Jennifer Riel is an Adjunct Professor, Facutly-at-large at Rotman where she has taught strategy, innovation and integrative thinking to undergraduate, MBA and executive audiences. In this capacity, Jennifer has created and led custom workshops with large public and private sector organizations around the world. 

In her day job, Jennifer leads strategy work at IDEO, the global innovation consulting firm. She also serves as strategy and innovation advisor to senior leaders at several Fortune 100 companies. She has published articles in the Globe and Mail, Businessweek, Strategy Magazine and Rotman Magazine, as well on online at and the Daily Beast.

Build your strategy skills in this intensive, hands-on workshop.

Throughout the course of a day, you’ll apply the 5 questions to a real-world case example and move through the process of creating and testing a possible new strategy. This session is a balanced blend of the hands-on experience of the process, reflection and group discussions. By the end of the program, participants will:

  • Learn a proven approach to strategy that is used by leading organizations around the world
  • Develop the strategic capability to make better strategic choices for their organization
  • Experience the process of creating a strategy using AG Lafley and Roger Martin’s Playing to Win framework
  • Be given The Playing to Win Strategy Toolkit as a resource guide to apply this in the organization
  • Receive coaching in a small group setting, helping to apply the framework when back at work


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Dates and fees

Intensive workshop

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Rotman School of Management
Toronto, Ontario

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Participant profile:
Executives and senior management, next-generation leaders

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$1,950 CAD + HST

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Playing to Win ebook, Playing to Win Strategy Toolkit (a $250 value, included in your program fee)

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The concept of strategy is as old as sport, as old as warfare, as old as one human being plotting out how to defeat another.

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