Strategy & Competitive Advantage
Build and sustain success in a fast-changing economy
Sharpen your analytical skills, learn to capitalize on growth opportunities and avoid strategic mistakes.
Think a winning strategy requires an expensive outside consultant? Think again. You might already have everything you need in your organization to build and sustain competitive advantage.
Making good strategic decisions is critical to any leader's success. In Rotman's Strategy & Competitive Advantage program, we'll break down the components of a strategy and show you how a carefully designed strategy provides a blueprint for smart decisions.
In two half-days, you'll prepare yourself to identify and exploit sources of competitive advantage. Working with a class of other professionals, our faculty will help you develop the analytical skills and vision to
- understand and predict industry trends
- anticipate and plan for competition, and
- sustain corporate success in a fast-changing global economy.
Designed to Deliver Maximum Impact Virtually
Experience the power of Rotman's virtual portfolio in achieving your goals, even in disruptive environments. We've not only adapted our leading open enrolment portfolio for a virtual environment, but have designed our programs to capitalize on the unique benefits offered by online settings. These programs make it easy for you to continue your growth while you navigate the current challenges of working from different environments. Access world-class faculty in live sessions for the latest research and insights, grow your connections with peers from different industries and organizations and refine your leadership strengths from the comfort of wherever you are.
Classes run 1:00-4:30 pm ET. There will be a 1 hour optional orientation session April 1, 2021 at 1 PM Eastern time.
Schedule subject to change.
Day 1: Competitive Positioning
- Identify and choose between sources of competitive advantage
- Analyze competitor goals, assumptions, capabilities, and strategies
- Mitigate strategic threats to your business
Day 2: Value Creation and Sustaining Competitive Advantage
- Align resources, activities, and organizational goals
- Implement strategies effectively
Associate Professor of Strategic Management
Anne Bowers is an Associate Professor of Strategic Management at Rotman. Her primary research interest include how classification shapes market outcomes, particularly the impact of rating systems, rankings and social categories on organizational performance. In a second stream of research, she studies how information flows among market intermediaries, and how their non-market strategies affect various outcomes, such as rating changes, legislation, status, and media attention. Research settings include the financial services sector (equity research, relationship banking), environmental rankings (LEED), as well as online marketplaces (eBay).
This program will be delivered over Zoom and requires access to this platform. Terms and conditions for Zoom usage can be found here: https://zoom.us/terms. This program requires a stable internet connection, the latest version of the Google Chrome internet browser, and use of a microphone. Access to a webcam is preferred but optional.
Before beginning the application process, please review the application policies. To apply, complete the online application form.
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Each application is reviewed by Rotman's admissions committee to ensure participants have the appropriate academic and work experience.
Participant Notification Process
If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.
Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first. Deposits will be refunded to applicants not accepted to the program.