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Rotman Strategy & Competitive Advantage

Build and sustain success in a fast-changing economy

Sharpen your analytical skills, learn to capitalize on growth opportunities and avoid strategic mistakes.

Think a winning strategy requires an expensive outside consultant? Think again. You might already have everything you need in your organization to build and sustain competitive advantage.

Making good strategic decisions is critical to any leader's success. In Rotman's Strategy & Competitive Advantage program, we'll break down the components of a strategy and show you how a carefully designed strategy provides a blueprint for smart decisions. You’ll also spend time with faculty in a sector specific workshop to reflect and test applications in for-profit or not for profit environments. 

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In 1.5 days, you'll prepare yourself to identify and exploit sources of competitive advantage. Working with a class of other professionals, our faculty will help you develop the analytical skills and vision to

  • understand and predict industry trends
  • anticipate and plan for competition, and
  • sustain corporate success in a fast-changing global economy.


Schedule subject to change.

Day 1:

  • Competitive positioning
  • Value Creation and Sustaining Competitive Advantage

Day 2:

  • Applications and reflections for For-Profit
  • Applications and reflections for Not-for-Profit

Brian S. Silverman, Lead Faculty

Professor of Strategic Management

Brian Silverman is Professor of Strategic Management, and holds the J.R.S. Prichard and Ann Wilson Chair in Management. He has previously served as Associate Dean, Research & Academic Resources. His research focuses on the ways in which a firm’s competitive strategy and organizational structure interact to affect its performance – in particular, its ability to access and exploit technological capabilities. He studies diverse industries including biotechnology, information processing, consumer electronics, and transportation.

Technical Requirements

Application Process


This program can count towards earning your Excellence in Executive Leadership certificate. Join an elite circle of leaders building their own path to professional development and receive official recognition from the University of Toronto Rotman School of Management.


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Date and fees

 1.5 days

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Participant profile:
Managers, directors and executives across private and public sectors

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$3,000 CAD + HST





More information

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Contact our Learning Advisor if you have any questions

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