Dilip Soman and Catherine Yeung on The Behaviorally Informed Organization
Speakers: Dilip Soman, Canada Research Chair in Behavioral Science and Economics, and Director - Behavioral Economics in Action Research Centre at Rotman (BEAR), Rotman School of Management, University of Toronto; Author; and Catherine Yeung, Associate professor, Marketing, The Chinese University of Hong Kong (CUHK) Business School; Author