Rotman School of Management

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Master of Management Analytics

The world of data-driven decision-making is moving fast – and with a Master of Management Analytics from Rotman, you can help to lead and drive change. If you’re a recent graduate looking to be part of this exciting field, our innovative MMA program will give you the advanced data management and communications skills you need. Make your mark as an analytics professional in just nine months.

Why Management Analytics?

Vast amounts of data are available to businesses of all sizes and industries. 

This data is powerful when it is interpreted and applied to solve business problems. 

People with these skills are highly sought by organizations, and these are exactly the skills you will learn in the Rotman MMA.

The Rotman MMA

9 months  Full-time 

When developing our program we consulted with analytic professionals in industry who identified the need for graduates who excel at the technical aspects required AND who possess business acumen. We have structured our program to produce such graduates: student become skilled in using analytical tools and techniques (Fall term) and then learn to apply this knowledge to managerial situations (Spring term).

The capstone project running throughout the program utilizes both skill-sets and applies them to a real-world business situation.

Who should consider the Program?

The program is aimed at those who:

  • are passionate about learning more about data and analytics
  • have a strong quantitative background and little/no work experience looking to uses analytics to improve business decisions
  • wish to develop their understanding of business strategy and objectives
  • would like to improve their communication and interactional skills to be able work with technical and non-technical colleagues alike

The Master in Management Analytics is a nine-month program which runs from August to April. The program is structured so that you initially focus on the tools and techniques before moving on to application of analytics to management situations.

Program course list

The following provides an overview of the courses within the Master of Management Analytics program. Faculty members involved in the delivery of the courses are listed, with links to their biographies.

Introduction - 4 weeks

Analytical tools & techniques - 13 weeks

Managerial uses of analytics - 13 weeks

Select this link for more information on the courses within the MMA program (opens in a new window).

Management Data Lab (MDL)

The Management Data Lab is a key element of the Rotman School’s mission to become a leader in the field of management analytics. A one-of-a-kind interface that facilitates the assembling, storage and management of big data, the lab empowers its users to create and manage new data sets, and derive actionable insights from them using new programming languages and analytic tools. Drawing on data from both private and public sources, the lab will be an invaluable resource to students of the MMA program.

Professional Certification

As analytics matures as a profession, gaining professional certification is becoming increasingly more important. While obtaining professional certification is not a program requirement, the students will be supported and encouraged to write professional certification exams for organizations such as SAS and INFORMS.

Self-Development Lab (SDL)

Sessions in small groups help to develop your communication, professional and interpersonal skills. The feedback-based learning style allows you to improve your skills immediately and serves to complement your theoretical learning in the classroom.

What We're Looking For

Evaluation Criteria

Undergraduate Degree: Four-year degree in a relevant degree such as, but not limited to, Computer Science, Statistics, Mathematics, Engineering, Physical Science, Economics or Commerce. Minimum B average required across courses in the final year but most students admitted will have a considerably higher GPA

Quantitative Proficiency: Evidence of a high level of proficiency (a GPA of at least 3.0) in quantitative subjects such as Calculus, Linear Algebra, and Statistics or Econometrics is required. 

Computational Proficiency: Demonstrated proficiency in computer programming. This may be demonstrated through a minimum B average in one or more courses in Computer Science or in courses relying extensively on computer programming.

Two Academic References: Two recommendation forms must be completed online by your referees

Online Application: Includes 1 written essay, 2 video questions and 1 real-time written response

Admissions Interview: By invitation only

How to Apply

Review the criteria of what we're looking for from our applicants in greater detail, attend one of our admissions events or connect with our admissions team to learn more.

How to Apply & Important Deadlines

Applications have closed for entry to the class starting in August 2018. They will reopen in Fall 2018 for the Fall 2019 intake.

To be notified when applications reopen, and to receive program updates, create an online profile.

First Round Application Deadline » November 28, 2017

Second Round Application Deadline » February 15, 2018

Fees and Financial Aid
Learn about our tuition fees, and the loans and subsidies available to applicants, including our Women's Excellence Awards.

Admissions Events
Attend one of our many admissions events.

International Applicants
Useful information for applicants from outside of Canada.


The faculty of the Rotman School is the largest of any Canadian business school. Our professors include both renowned scholars and seasoned field practitioners. The balance of academic rigour and real-world insights pays dividends for our students, who are able to maximize their time in the program while getting a robust introduction to the exciting career opportunities that await them after graduation.

The curriculum of the MMA program is designed in partnership with industry in order to meet needs of this fast-evolving industry.

Master of Management Analytics - Prominent Academics + You + Seasoned Industry Professionals

Rotman Faculty

Faculty teaching in the program include:

Dmitry Krass
Professor of Operations Management and Statistics

PhD, John Hopkins University
MSE, John Hopkins University
BSc, University of Chicago

His research and teaching interests include logistics, environmental modeling, and predictive/ prescriptive analytics using big data and other tools in business decision-making.

Joseph Milner
Professor of Operations Management

PhD, Massachusetts Institute of Technology (MIT)
MS, Massachusetts Institute of Technology (MIT)
BS, Cornell University

His publications appear in Operations Research, Management Science, Manufacturing & Service Operations Management, and Production and Operations Management, and serves on their editorial boards.

Nitin Mehta
Associate Professor of Marketing  

PhD in Marketing, Carnegie Mellon University
MS in Chem. Eng., Yale University
MSIA, Carnegie Mellon University
BTech in Chem. Eng., Indian Institute of Technology, Delhi

His research focuses on structural models on consumer search behaviour; structural models on cross-category choices; structural models on memory, learning and forgetting; and structural models on product line design.

David Soberman
Canadian National Chair in Strategic Marketing and Professor of Marketing
PhD, University of Toronto 
MBA, Queen's University 
BSc, Queen's University

Formerly at INSEAD, David has held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands and Imperial Oil.

Master of Management Analytics Advisory Board

The program advisory board play an important role in raising the profile of the program within industry, and working with our faculty to ensure that the program is relevant to the needs of future employers. Our advisory board come from a number of different sectors, including financial services, marketing, telecommunications, social media and CPG.

You can view the membership of our Master of Management Analytics Advisory Board here.

An Intellectual Hub

Close ties between the Rotman School and the local business community provide you with a key advantage when it comes to in-person networking. The program includes colloquium sessions focused on real-world business challenges, developed in collaboration with industry practitioners. You are also exposed to experts working in the field through class visits, case competitions and speaker series.

In addition, each year, Rotman hosts over 100 public talks by international bestselling authors, top management executives and other influential thought leaders. The real-world perspectives, leadership styles and personal philosophies shared by executives have an extraordinary impact on students.

Events like the Big Data Experts Speaker Series offer you an opportunity to learn about the latest developments in the industry, and meet other professionals and executives in the field. Past speakers at Rotman include:

  • Ann Cavoukian, information and privacy commissioner of Ontario
  • Adam Lashinsky, New York Times-Bestselling Author of Wild Ride: Inside Uber's Quest for World Domination
  • Steve Lohr, technology reporter for The New York Times and author of Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything
  • Nandan Nilekani, former CEO, president and managing director at Infosys and chairman of the Unique Identification Authority of India
  • Beth Noveck, professor of global networks, New York University and former chief technology officer for the White House
  • Galit Shmueli, director of the Center for Service Innovation & Analytics at National Tsing Hua University in Taiwan

In a competitive job market, it takes more than just an analytic mindset to stand out. There’s a growing market need for strong analysts who understand business objectives and strategy, and can communicate with colleagues from a range of different business functions.

The program will help you master both the analytic and strategic strengths you need to become a data-driven decision maker, while giving you the presentation and communication skills you need to make an impact in the workplace.

Career Support

We judge our success on your success; we will support you to help you achieve your career goals.

At Rotman, you will gain access to a suite of career services and a lifelong toolkit designed to be prepare you for the workplace. The dedicated Career Services team for the Master of Management Analytics program will provide support through: 

  • Individual Career Counselling
  • Professional Development Workshops
  • Online Career Resources

Career Opportunities

Once you graduate, you’ll find a wide range of career opportunities available. High-level analytical skills are in high demand in a wide spectrum of managerial disciplines, including strategic consulting, finance, health care, life sciences, government, retail, marketing, web analytics, telecommunications and banking.

Typical job titles for those working in the field include:

  • Analytical Consultant
  • Associate, Process and Data Assurance
  • Consultant, Optimization & Integration
  • Digital Business Integration (Big Data) Manager
  • Director, Digital Insights
  • Director, Marketing Analytics & Insights
  • Manager, Business Intelligence
  • Manager, Data Governance
  • Manager, Financial & Metrics Modelling and Analytics
  • Project Analyst
  • Researcher, Data Analytics
  • Retail E-Commerce Coordinator
  • Senior Consultant, Retail Analytics
  • Senior Forecasting Analytics Consultant
  • SEO and Analytics Strategist
  • Solution Developer - Big Data
  • Specialist, Data Usability Services

Rotman boasts one of the most international student bodies of any leading business school. Rotman is located on the central University of Toronto campus in downtown Toronto, Canada’s financial and commercial centre, at the heart of one of the world’s most multicultural cities.

Rotman: Your new career starts here

Reputation: Rotman is part of the University of Toronto, Canada’s top ranked university.

Location: Get a full-campus experience in downtown Toronto at the historic St. George campus of the University of Toronto, a short distance to the city's commercial centre. Toronto is the 2nd largest financial centre in North America.

Student services: Moving to a new country is a complex process with many steps. To help with the transition, Rotman offers a range of services designed for students from outside Canada. We make it easy for you to adapt to the local language and culture, and to get you ready for the academic challenges of the MMA program.

We Are Rotman

What can Canada's Leading Business School do for you?

Your path to the MMAExplore, Connect, Apply

Connect with our Recruitment & Admissions Team
Fiona Duley, Assistant Director

Attend an admissions event

Sign up for program updates by creating an online profile.

MMA Admission Events

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