Main Content

Behavioural Economics in Action at Rotman (BEAR)



Behavioural Insights

BEAR conducts leading edge academic research in the field of behavioural economics that helps organizations better understand how real people act and in turn, design better products, services, and programs for them.

Our Research

BEAR’s core faculty and associated researchers offer a unique behavioural lens on relevant challenges faced by organizations.


We host events throughout the year at the Rotman School of Management to engage students and professionals with the latest scoop on behavioural economics.

Recent Publications

How Should Organizations Best Embed and Harness Behavioural Insights? A Playbook
Rotman School of Management
August 29, 2018 
Encouraging Long-Term Thinking by Organizations Making Investment Decisions
Rotman School of Management
June 6, 2018  
Electric Vehicles: Plugging in with Behavioural Insights
Rotman School of Management
January 24, 2018 
Human Behaviour and the Life Insurance Application Journey
Rotman School of Management
October 17, 2017 

Thank you to our partners

Behavioural Economics in Action at Rotman (BEAR) at the Rotman School of Management relies on the financial support of its partners to fund events and research. We would like to thank the following partners for the generous support of BEAR.


© Rotman School of ManagementAASCB