Behavioural Economics in Action at Rotman (BEAR)

BEAR conducts leading edge academic research in the field of behavioural economics to help organizations better understand how real people act and in turn, design better products, services, and programs for them.

BEAR acknowledges the land on which the University of Toronto operates. For thousands of years, it has been the traditional land of the Huron-Wendat, the Seneca, and most recently, the Mississaugas of the Credit River. Today, this meeting place is still home to many Indigenous people from across Turtle Island and we are grateful to have the opportunity to work on this land. BEAR also stand in solidarity with the ongoing protests against systemic racism and discrimination, and we will strive hard to reduce and eliminate all forms of discrimination.

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Behavioural Insights BEAR conducts leading edge academic research in the field of behavioural economics, and translates research into usable insights.	Our Research BEAR’s core faculty and associated researchers offer a unique behavioural lens on relevant challenges faced by organizations.	Events We host events throughout the year at the Rotman School of Management to engage students and professionals with the latest scoop on behavioural economics.
How-To Guides Multimedia Teaching & Training	Journal Publications White Papers & Reports Summer Projects	Upcoming Events Past Events

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Recent Publications

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Thank you to our partners

Behavioural Economics in Action at Rotman (BEAR) at the Rotman School of Management uses financial contributions of its partners to accelerate BEAR's research and events agenda. We would like to thank the following partners for the generous support of BEAR.

FOUNDING PARTNERS