Rotman School of Management

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Reference Materials

Brand manuals, logo guidelines and other reference materials that will educate and help you uphold the graphic standards of the Rotman School and the greater UofT network.

The Rotman Graphic Standards Manual

The Rotman Graphics Standards Manual sets out general principles of design, specific rules about the use of the Rotman Wordmark and Logo, and a series of models for a variety of graphic applications. This manual will assist you in upholding the high standards of the School by applying its identity in a professional, clear, and consistent manner. Click here to download the manual.

"R" Pattern Usage Guidelines

Rotman School of Management has worked with Hambly and Woolley to develop a signature graphic element we call the R Wallpaper. The R Wallpaper is based on the “R” in the Rotman Wordmark. A set of guidelines have been designed to help you maximize the use of the R Pattern - its application and colour usage. Click here to download the manual.

U of T Style Guide for Promotional Materials

As members of the UofT community, the manner in which we communicate shapes perceptions of our university and affects our global reputation. By using both visual ID graphics that reflect our heritage and excellent standing in the world and a visual identity framework that accurately expresses the diversity of our academic enterprise, we will more accurately demonstrate who we are and our values. If you have questions about the usage of the UofT Signature or any other UofT branded collateral, click here to contact U of T's Visual ID Help Desk

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