Rotman School of Management

Main Content

Behavioural Economics in Action at Rotman (BEAR)

Our research centre conducts academic and field research, helps our partners accomplish behaviour change through better touchpoints and interventions, and encourages a culture of experimentation and data collection to design empirically informed business practices and evidence based policies. 

Rotman School, University of Toronto, Canada Dilip Soman info session

Behavioural Insights

BEAR conducts leading edge academic research in the field of behavioural economics that helps organizations better understand how real people act and in turn, design better products, services, and programs for them.

Our Research

BEAR’s core faculty and associated researchers offer a unique behavioural lens on relevant challenges faced by organizations.


We host events throughout the year at the Rotman School of Management to engage students and professionals with the latest scoop on behavioural economics. 

Recent Publications

News from the BI World

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