We are delighted to invite you back to Rotman for a special alumni night as part of the School’s Speaker Series.
Join us on March 25th for an evening with branding expert Mark Miller (see below for a short bio). Mark will discuss insights from his latest book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, followed by an exclusive alumni reception where you will have a chance to meet the author as well as connect with fellow alumni across all programs and industries.
Register now to attend the talk and the exclusive alumni reception for free. Copies of the book will be available for purchase.
March 25, 2019
4:30pm-5:00pm Registration (Desautels Hall, 2nd floor)
5:00pm-6:00pm Presentation by Mark Miller
6:00pm-7:00pm Alumni Only Reception (Career Centre Lounge, 2nd floor)
About the Speaker:
Mark Miller is Founder of The Legacy Lab (a thought-leadership and consulting practice that explores how brands can create legacy in the here and now) and the Chief Strategy Officer at Team One (Publicis Groupe’s global luxury and premium brand communications division). Working for more than 20 years in the communications industry, Mark has become the go-to guy for global brands seeking enduring relevance. Mark’s thought leadership has been recognized in North America by many of the most significant competitions in marketing and advertising such as the ARF David Ogilvy Awards for research excellence, the Jay Chiat Awards for strategic excellence, and the Effie Awards given for marketing effectiveness. Mark’s consumer insight research of the Global Affluent Tribe was featured in The Internationalist Magazine, which also named him a Trendsetter and an Agency Innovator.
Most of us are familiar with the traditional way of looking at legacy – something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.