Rotman School of Management

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Innovation and Entrepreneurship

Innovation: A driver of growth and change

MBA graduates are increasingly drawn to vital roles on startup and venture capital teams, and the Major in Innovation and Entrepreneurship aims to give them the tools they need to enter this exciting sector.

Innovation is a key driver of today’s economy. The most successful managers understand innovation: how to recognize, manage and create value for sustained competitive advantage. The Major in Innovation and Entrepreneurship is designed for those who are interested in:

  • Launching their own entrepreneurial venture
  • Managing a technology-driven business
  • Consulting to innovative firms
  • Financing innovative start-ups
  • Shaping public policy on economic growth and technological change
  • Creating economic value through starting a company
  • Innovating in an existing organization
  • Recognizing and creating value from new ideas and bringing new products to market.  

"Despite the example of geniuses like Alexander Graham Bell, Thomas Edison and Steve Jobs, innovation doesn't occur in a vacuum."

- Bill McEvily, strategy professor at Rotman, in an online article on innovation

Topics in Innovation and Strategy

Subjects covered in this major include:

  • The nature of innovation and entrepreneurial activity
  • The characteristics of successful entrepreneurs
  • How to create and protect intellectual property
  • How to develop and evaluate business plans
  • How to create new business models and secure financing for new ideas.

Requirements to complete the major

The major draws on courses in Business Economics, Finance, Strategy, Organizational Behaviour and Marketing to reflect the integrative nature of innovation and entrepreneurship. As part of the major, you must successfully complete three of the following core courses:

Core Courses

  • Business Sustainability Strategy
  • Entrepreneurship
  • Creative Destruction Lab course
  • Business Strategy by Firms Based in Emerging Market Economies
  • Technology Strategy
  • Cooperative Strategy
  • Game Theory & Competitive Strategy
  • Leveraging Strategic Networks
  • Entrepreneurship for Social Ventures
  • Healthcare Innovation
  • Game Theory and Applications for Management
  • Private Equity and Entrepreneurial Finance
  • Design Practicum

Career paths

Flexible Internship Program

The Rotman Full-Time MBA Program provides a unique opportunity for students to integrate and apply management knowledge gained within the program through a 4-month internship. Students are required to complete the course “Applied Management: Placement” in conjunction with a work placement which may be done in the Summer, Fall or Winter terms. Depending on their academic area of concentration/major and career objectives, students will be guided on the best work term option to secure a placement with an employer. Throughout their work placement, students will benefit from enhanced communication with their host employers, tracking of project deliverables and feedback from faculty supervisors.

New ventures at Rotman

A selection of Rotman graduates who have founded or joined new ventures:

Entrepreneur graduates


Thought piece - Innovation

Bill McEvily - How Innovation Really Works

Bill McEvily is a professor of strategic management

The Truth about Innovation

Animation is based on the research of Sarah Kaplan, a professor of strategic management

Career directions
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