Rotman School of Management

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Academic Events

The marketing area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.

Marketing

Seminar Date Time Room Speaker Topic
Mon, Sep. 17, 2018 3:00PM - 4:30 PM RT 157 Noah Castelo
Columbia University

Robot or Human?
Consumer Perceptions of Human-Like Robots

Mon, Sep. 24, 2018 1:00PM - 2:30 PM RT 157 Shaylene Nancekivell
University of Michigan

More than meets the eye: Unseen past events affect children's reasoning about ownership

Fri, Sep. 28, 2018 10:30AM - 12:00 PM RT 157 Matthew Fisher
Carnegie Mellon University

Seeing Stars: How the Binary Bias Distorts
the Interpretation of Customer Ratings

Fri, Oct. 05, 2018 10:30AM - 12:00 PM RT 157 Kristen Duke  
University of California, San Diego

Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions

Tue, Oct. 09, 2018 1:30PM - 3:00 PM RT 151 Alexander Genevsky
Erasmus University

Leveraging neural measures of preference to improve forecasts of market-level behavior

Mon, Oct. 15, 2018 1:30PM - 3:00 PM RT 151 Katherine Crain
Duke University

Goldilocks Signaling: How the Number of Signaling Items in an Ensemble Affects Perceptions of Consumer Authenticity

Fri, Oct. 19, 2018 10:30AM - 12:00 PM RT 157 Rachel Gershon
Washington University

The Reputational Benefits and Material Burdens of Prosocial Referral Incentives

Mon, Oct. 22, 2018 1:30PM - 3:00 PM RT 151 Elizabeth Friedman
Yale School of Management

Apples, Oranges and Erasers:

The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions

Fri, Oct. 26, 2018 10:30AM - 12:00 PM RT 157 Yiwen (Shirley) Zhang
The University of Chicago

A Dragging-Down Effect:

Consumer Decisions in Response to Unit-Price Increases

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