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Behavioural Research Labs

The Rotman School’s Behavioural Research Laboratory is a fully-equipped and dedicated facility designed to study individual and group behaviour.


Lab Facilities

On May 1, 2012 Rotman opened its new south building on St. George Street. In the heart of this building are state-of-the-art behavioural research labs that enable our researchers to investigate individual and group behavior under a wide range of carefully controlled conditions.

Rotman School of Management

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Research conducted by Faculty and Ph.D. students relies upon the participation of almost 7,500 undergraduate students each academic year. Students participate in these exercises as part of their course work (for credit) or as an extracurricular activity (for pay). Students are asked to complete questionnaires or participate in experimental studies.

Contact Behavioural Labs

Scott A. Hawkins
Associate Professor of Marketing

Dr. Julie Huang
Post-Doctoral Fellow

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