CBC Case

CBC Financial Reports

CBC Reports and Plans

Olympic Links:

Olympic Broadcasting

Canadian Olympic Committee - How to Use the Olympic Brand

The Use of Rio 2016 Brands

Editorial Use of the Olympic Properties by Media Organisations

Searching for articles on advertising and marketing campaigns?  Try the following databases:

Business Source Premier

LexisNexis

ProQuest

Research tip: try looking for different networks for past examples related to Olympic advertising promotions.

Advertising Age, which is in LexisNexis, in an example of a trade publication that could be useful. See sample article here.

Additional Resources:

Print Measurement Bureau/Vividata has Canadian demographic information related to tv viewers, including for sports programs. Click on "Demographics", the database will open in a new browser and on the left you can expand the various Television options for more information.

Check marketing, advertising and sports associations for market information, trends, guidelines, etc.

Look for companies involved in promotional campaigns and see if they have any articles written about them or by them on their website, like this example from Marden Kane.

Last updated January 15, 2016. This is intended as a research primer only and is not a comprehensive overview.