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Joseph R. D'Cruz

Joseph R. D'Cruz

Professor Emeritus of Strategic Management


DBA, Harvard University
MBA, University Karachi
BA, Punjab Univeristy




Joseph D’Cruz is Emeritus Professor of Strategic Management at Rotman, having served the School in various professorial and administrative functions since 1979. He is currently active in Rotman non-degree Executive Education programs where he serves as Academic Director and Professor for several leadership programs in health care, public school leadership and in the private sector. His current interests include blending classroom and on-line for executive education. His research has focused on international competitiveness and the multinational corporation.

Other Info

Major current focus on executive education in healthcare and the publically funded school sector. Developed and delivered a number of major programs for these sectors.

Academic Positions

  • 1996-Present

    Professor of Strategic Management, Rotman School of Management

  • 2007-2010

    Academic Co-Director, Advanced Health Leadership Program

  • 2001-Present

    Academic Director, Health Care Executive Programs

  • 2003-2006

    Murray B. Koffler Chair in Pharmacy Management, University of Toroto

  • 2000-2002

    Director, Aerospace Executive Management Program; Director, Police Leadership Program

  • 1998-2001

    Director, Global Executive MBA Program, Rotman School of Management

  • 1996-1998

    Director, Executive MBA Program, Rotman School of Management

  • 1989-1992

    Adjunct Professor, IMD, Lausanne, Switzerland

  • 1988-1989

    Visiting Professor, IMD (formerly IMEDE), Lausanne, Switzerland

  • 1984-1985

    Director of Strategic Analysis, Special Projects Office, Department of Regional Industrial Expansion, Canada (on leave from the University of Toronto)

  • 1979-1984

    Assistant Professor, Faculty of Management, University of Toronto

  • 1977-1979

    Policy Analyst and Consultant on Special Projects, Department of Regional Economic Expansion

  • 1975-1976

    Research Associate, Harvard Business School

Non-Academic Positions

  • 1972-1974

    Senior Consultant, Micas Associates, Management Consultants

  • 1971-1972

    Export Manager, Clevedon Enterprises

  • 1970-1971

    Marketing Manager, PIPL Ltd.

  • 1965-1970

    Various consulting positions and Manager of Marketing Research Nasiruddeen and Associates Ltd., Management and Marketing Consultants, 1965-70

Selected Publications - Papers

  • Key Success factors in Strategic Alliances between Canadian SMEs and US flagships

    with Professor John Kirton

    The Foundation for Canadian American Business Achievement


  • Management Development via Web-based Training

    in Martin K. Welge, Karin Haaring and Annette Voss (eds) Management Development: Praxis, Trends und Perspektiven , Stuttgart, Germany: Schaaffer-Poeschel


    Pages: pp. 241:253

  • Multinationals as Flagship Firms : Regional Business Networks

    with Alan Rugman

    Oxford, UK: Oxford University Press


  • Business Network Theory and the Canadian Telecommunications Industry

    with Alan Rugman

    in W.T. Stanbury (ed.) Perspectives on the New Economics of the Regulation of Telecommunications (Montreal: Institute for Research on Public Policy)


    Pages: pp. 63- 79

  • Partners Across Borders: The Five Partners Business Network Model

    with Alan Rugman

    International Management



    Pages: pp. 15-26

  • Business Network Theory and the Canadian Telecommunications Industry

    with Alan Rugman

    in W.T. Stanbury (ed.) Perspectives on the New Erconomics of the regulation of Telecommunications Montreal: Institute for Research on Public Policy


  • Internationalization and de-internationalization: will business networks replace multinationals?

    with Alan Rugman and Alain Verbeke

    in Gavin Boyd (ed.), Competitive and Cooperative Macromanagement: The Challenges of Structured Interdependence. Aldershot, U.K.: Edward Elgar


    Pages: pp.107-128

  • Strategic responses of Canadian Firms to Globalization

    with Alan Rugman

    in Denis F. Simon (ed.) Corporate Strategies in the Pacific Rim: Global vs. Regional trends , London and New York: Rutledge


    Pages: pp. 135-165

  • The Double Diamond Model: Canada's Experience

    with Alan Rugman

    in Michael Foster and Beryl Davis (eds.) Regions at the Crossroads: Strategic development Case Studies for the New Economy. Sydney, N.S.:University College of Cape Breton Press


    Pages: pp. 35-57

  • The Strategy Toolkit: AC Matrix

    with John Sinton

    Toronto: Adddison-Wesley


  • Internationalization and De-internationalization: Will Business Networks Replace Multinationals?

    with Alan Rugman

    in Gavin Boyd (ed.) Competitive and Cooperative Macromanagement: The Challenges of Structural Development Aldershot, U.K.: Edgar Elgar


    Pages: pp. 107-128

  • A Theory of Business Networks

    with A. Rugman

    in L. Eden, (Ed.) Multinationals in North America. (Investment Canada)


  • The Five Partners Model: France Telecom, Alcatel and the Global Telecommunications Industry

    with A. Rugman

    European Management Journal



  • The Globalization of Manufacturing

    with J. Fleck

    Business Quarterly



  • Business Networks for Global Competitiveness

    Business Quarterly



  • Developing International Competitiveness: the Five Partners Model

    with A. Rugman

    Business Quarterly (Listed in Top Management Abstracts, April 1994)



  • The Double Diamond Model: Canada's Experience

    with A. Rugman

    Management International Review

    Issue:Vol. 33 Special Issue


  • Playing the Global Game: International Business Strategies

    in J. Dermer, (Ed.) Playing the Global Game: International Business Strategies in the New World Economic Order: Opportunities and Threats from Strategic Briefings for Canadian Enterprise Series, (Toronto: Captus Press)


    Pages: pp. 121-138

  • Comment: Strategies for Canadian Business

    in A. Rugman, (Ed.) Research in Global Strategic Management., Vol. 1: 1990. International Business Research for the Twenty-First Century: Canada's New Research Agenda, (Greenwich: Jai Press)


  • Diagnosing National Industrial Portfolios

    in The World Competitiveness Report: 1990, Geneva, Switzerland: World Economic Forum


    Pages: pp. 235-304

  • Yankee Canadians in the Global Economy: Strategic Management of Canadian Subsidiaries of U.S. Multinational Under Free Trade

    with J. Fleck

    London, Ont.: National Centre for Management Research and Development


  • Canada Can Compete! Strategic Management of the Canadian Economy

    with J. Fleck

    Ottawa: Institute for Research on Public Policy


Research and Teaching Interests

Teaches courses in Strategic Management, Industry Analysis, Country Analysis, Strategy Formulation, Strategy Implementation, Business Policy, Marketing of Natural Resources and International Business. Performs research in international competitiveness and heathcare strategy.

Honors and Awards

  • 2002

    Roger Martin and Nancy Lang Teaching Award for cumulative development of Executive Education at Rotman, Rotman School of Management

  • 1994

    Touche Ross Silver Medal Award for the Best of the Best in 30 Years of the Business Quarterly (with J. Fleck), Business Quarterly

  • 1993

    Member of the Steering Committee, Prosperity Initiative of the Federal Government

  • Mar-92

    Award for Teaching Excellence (first year) by the Graduate Business Council, Faculty of Management, University of Toronto

  • 1990

    Citation for the outstanding professor in Canada in research and teaching of the impact of globalization on businesses in Canada, Canadian Business

  • 1987

    Touche Ross Award for the Best Article in the Business Quarterly (with J. Fleck), Business Quarterly

  • 1974

    Best Student in the Doctoral Instruction Group of the DBA program, Harvard Business School, Harvard Business School

Academic / Professional Service

  • Ongoing

    Frequent commentator in the Canadian National Press and electronic media on issues of Canada's international competitiveness,

  • 1995-Present

    Listed in Who's Who in Canada as an educator and expert on National Competitiveness,

  • 1989-1997

    Area Coordinator for the Strategic Management Area, Rotman School of Management, University of Toronto

  • 1992

    Member of Steering Committee, The Prosperity Initiative -- Canadian Federal Goverment Commission on Canada's International Competitiveness

  • 1990-1991

    Member , ITAC a Consultation Group on Canada's International Competitiveness

  • 1990-1991

    Member of the Panel of Economic Advisors on their study of Canadian Competitiveness, Business Council on National issues

  • 1989

    Editor, Proceedings of the 1987 Conference of the Administrative Sciences Association of Canada, Policy Division

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