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David L. Dunne

David Dunne

    David L. Dunne

    Senior Lecturer Emeritus of Marketing

    Degrees: PhD, University of Toronto
    B.Comm, University College Dublin
    Email: Send an email to David L. Dunne


    David Dunne is a Senior Lecturer Emeritus of Marketing and Co-Director of Rotman Teaching Effectiveness Centre. David is an award-winning educator, holding the President’s Teaching Award at the University of Toronto and the 3M National Teaching Fellowship. He has taught and directed several executive programs on marketing, innovation and strategy worldwide. David consults in strategy and marketing to leading companies. He is regularly quoted in the media on marketing strategy, advertising and related issues. His research interests include management education, creativity and problem solving and health education in developing countries.

    Academic Positions

    2014-Present  Professor; University of Victoria
    2012-2014  Senior Fellow and Adjunct Professor; Simon Fraser University
    1998-Present  Adjunct Professor of Marketing
    2000-2012  Co-Director, Rotman Teaching Effectiveness Centre; University of Toronto
    1995-1998  Lecturer, Marketing; School of Business, Queen's University

    Non-Academic Positions

    1988-Present  President;Customer Focused Marketing Ltd.
    1986-1988  Marketing Manager;Chesebrough Pond's Inc.
    1984-1986  Marketing Manager;Lever Bros Ltd.
    1979-1984  New Products Manager;Brand Manager, Thomas J. Lipton Inc.
    1977-1979  Account Manager;Young & Rubicam Inc. (UK)
    1974-1977  Brand Manager;Lever Bros Ltd. (UK)

    Selected Publications - Papers

    Selected Publications - Books and Chapters

    • Teaching with Cases; David Dunne and Kim Brooks; Society for Teaching and Learning in Higher Education; 2004

    Recent Presentations

    • It Wasn’t My Fault: a Primer on Integrative Thinking; David Dunne; Rotman School of Management Open House; 2009
    • Feeling, Thinking and Doing Design; David Dunne; Desautels Centre for Integrative Thinking; 2008
    • Living the Brand; David Dunne; TSI Consulting, Kuala Lumpur; 2004
    • The Realities of Pharmaceutical Marketing; David Dunne; Whitby Mental Health Centre; 2003
    • Comparing Case Teaching Methods; David Dunne; Society for Teaching and Learning in Higher Education; 2002

    Academic / Professional Service

    2000-present  Chair, Learning Resources Committee; Rotman School of Management
    2008-present  Member, International Advisory Board; Patan Academy of Health Sciences, Kathmandu, Nepal
    2007-present  Member, President's Teaching Academy; University of Toronto

    Honors and Awards

    2002, 2003, 2004, 2005  Rotman Teaching Award; Joseph L. Rotman School of Management
    2001  Dean's Award for Excellence in Teaching; Joseph L. Rotman School of Management
    2005  3M Fellowship; Society for Teaching and Learning in Higher Education
    2007  President's Teaching Award; University of Toronto

    Other Info

    Customer understanding, creative thinking and strategy are the foundation of David’s managerial and academic expertise. From his early years in product innovation and marketing with Unilever, London, he learned the value of questioning assumptions and deeply analyzing customer needs to develop winning brand strategies. He took this knowledge into advertising, where he worked on global brands with Young & Rubicam, and later to Lipton and Lever in Toronto, where he managed global consumer brands such as Cup-a-Soup, Sunlight and Dove. His Ph.D. thesis at the University of Toronto applied game theory to manufacturer strategies in packaged goods. He has won many teaching awards, including Canada’s most prestigious teaching award, the 3M National Teaching Fellowship and the President’s Teaching Award, the highest award at the University of Toronto. He was co-founder and Director of the Rotman Teaching Effectiveness Centre. He is an accomplished educator who teaches strategy, innovation and marketing worldwide. At UVic, he teaches Innovation and International Marketing, while at Rotman he teaches Deep Customer Insight (ethnographic research) and is an advisor to Rotman’s Business Design studio, Designworks. His executive teaching clients include AstraZeneca, Bank of Montreal, Corus Entertainment, GlaxoSmithKline, Mt Sinai Hospital, Rogers Cable, and Telus. His consulting practice focuses on customer insight, innovation and customer experience. He is currently writing a book about how in-depth user research and creative thinking methods can unlock “wicked” problems in business and society. His research can be read in business and design journals, including Harvard Business Review and Academy of Management Learning & Education. He has held appointments at design schools in the Netherlands, the US and Mexico. He co-founded Radius, a social innovation lab at Simon Fraser University; he is Board Chair of Academics Without Borders and travels frequently to Nepal, where he is a volunteer professor with a medical school in Kathmandu. He is an avid yoga practitioner and loves to tour by bicycle.  

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