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Avi Goldfarb

Avi Goldfarb

Ellison Professor of Marketing
Rotman Chair in Artificial Intelligence and Healthcare

Degrees:

Phd, Northwestern University, 2002
MA, Northwestern University, 1999
BAH, Queen's University, 1997

Personal Website:

Bio

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing at Rotman. Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. His research on the economics of technology has been discussed in White House reports, Congressional testimony, European Commission documents, the Economist, the Globe and Mail, the National Post, CBC Radio, National Public Radio, Forbes, the Atlantic, the New York Times, the Financial Times, the Wall Street Journal, and elsewhere. Along with Ajay Agrawal and Joshua Gans, Avi is the author of the Globe & Mail bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence.

Academic Positions

  • 2018-

    Rotman Chair in Artificial Intelligence and Healthcare, Rotman School of Management

  • 2012-

    Professor of Marketing, Rotman School of Management

  • 2014-

    Research Associate, National Bureau of Economic Research

  • 2015-

    Ellison Professor of Marketing, Rotman School of Management

  • 2008-2012

    Associate Professor of Marketing, Rotman School of Management

  • 2002-2008

    Assistant Professor of Marketing, Rotman School of Management

Non-Academic Positions

  • 2015-

    Chief Data Scientist, Creative Destruction Lab

Selected Publications - Papers

Selected Publications - Books and Chapters

Research and Teaching Interests

Digital markets, economics of artificial intelligence, information and communications technology, brand equity

Honors and Awards

  • 2018

    Long Term Impact Award Winner for "Online Display Advertising: Targeting and Obtrusiveness" (with Catherine Tucker), INFORMS Society of Marketing Science

  • 2017

    Roger Martin Award for Excellence in Teaching, Rotman School of Management

Academic / Professional Service

  • 2016-

    Senior Editor, Marketing Science

  • 2010-2015

    Associate Editor, Management Science

  • 2012-2015

    Associate Editor, Journal of Marketing Research

  • 2008-2015

    Coeditor, Journal of Economics and Management Strategy

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