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Mara Lederman

M Lederman

    Mara Lederman

    Director, Research Resources and Centres
    Associate Professor of Strategic Management  

    Degrees: PhD in Economics, Massachusetts Institute of Technology (MIT)
    BA (Hons.) in Economics, University of Western Ontario
    Email: Send an email to Mara Lederman
    Phone: 416-946-0196

    Bio

    Mara does empirical research in the areas of Industrial Organization and Organizational Economics. At a broad level, Mara studies how companies compete and how they organize themselves for competitive advantage.  She is best known for her research on loyalty programs and vertical integration. Much of her work has been focused on the airline industry and she is recognized as an expert in this area. Her work has been published in the American Economic Review, the RAND Journal of Economics and the Review of Economics and Statistics, among others.  On the teaching side, Mara delivers courses on strategy, data analytics, and business problem-solving in Rotman’s MBA and Executive Education programs. 

     

    Academic Positions

    2015-  Director of Resarch Resources and Centres; Rotman School of Management, University of Toronto
    2012-  Associate Professor of Strategic Management; Rotman School of Management, University of Toronto
    2003-2012  Assistant Professor of Strategic Management; Rotman School of Management, University of Toronto

    Selected Publications - Papers

    • Quality Disclosure Programs and Internal Organization Practices: Evidence from Airline Flight Delays; with Silke J. Forbes and Trevor Tombe; American Economic Journal: Microeconomics; Issue: 7 (2); 2015; Pages: 1-26
    • Contract Form and Technology Adoption in Network Industries; with Silke J. Forbes; Journal of Law, Economics and Organization; Issue: 29, no. 2; 2013
    • Product Recalls, Imperfect Information, and Spillover Effects: Lessons from the Consumer Response to the 2007 Toy Recalls; with Seth Freedman and Melissa S. Kearney; Review of Economics and Statistics; Issue: 94 (2); 2012; Pages: 499-516
    • The Performance Implications of Vertical Integration: Evidence from the Airline Industry; with Silke J. Forbes; RAND Journal of Economics; Issue: 41 (4); 2010; Pages: 765-790
    • Adaptation and Vertical Integration in the Airline Industry; with Silke J. Forbes; American Economic Review; Issue: December; 2009
    • Software Exclusivity and the Scope of Indirect Network Effects in the U.S. Home Video Game Market; with Kenneth S. Corts; International Journal of Industrial Organization; Issue: March; 2009; Pages: 121-36
    • Are Frequent Flyer Programs a Cause of the Hub Premium’; Journal of Economics and Management Strategy; Issue: 17(1); 2008; Pages: 35-66
    • Do Enhancements to Loyalty Programs Affect Demand? The Impact of International Frequent Flyer Partnerships on Domestic Airline Demand; Rand Journal of Economics; Issue: 38(4); 2007; Pages: 1134-1158

    Honors and Awards

    2016  Rotman Excellence in Teaching Award; University of Toronto
    2015  Rotman Excellence in Teaching Award; University of Toronto
    2014  Rotman Excellence in Teaching Award; University of Toronto
    2014  Roger Martin Excellence in Teaching Award; University of Toronto
    2011  Rotman Excellence in Teaching Award; University of Toronto
    2010  Rotman Excellence in Teaching Award; University of Toronto
    2013  Rotman Excellence in Teaching Award; University of Toronto
    2008  Rotman Excellence in Teaching Award; University of Toronto
    2013-2106  Social Science and Humanities Research Council of Canada, Insight Grant; University of Toronto
    2006  Excellence in Teaching Award; University of Toronto
    2011  Dean's Excellence in Research Award; University of Toronto
    2005  Rotman Excellence in Teaching Award; University of Toronto
    2008-2011  Social Science and Humanities Research Council of Canada, Resarch Award; University of Toronto
    2004-2005  Connaught New Staff Matching Grant; University of Toronto
    1999-2003  SSHRC Doctoral Fellowship; MIT
    1999-2000  MIT Graduate Fellowship; MIT
    1998-1999  Ida M. Green Fellowship; MIT

    Professional Affiliations/Memberships

    American Economic Association

    Research and Teaching Interests

    Mara does empirical research in the areas of Industrial Organization and Organizational Economics. At a broad level, Mara studies how companies compete and how they organize themselves for competitive advantage. She is best known for her work on loyalty programs and vertical integration. Much of her work has been focused on the airline industry and she is recognized as an expert in this area. Her current research focuses on the impact of market structure on price discrimination and the role of social media as a mechanism for customer complaints. On the teaching side, Mara delivers courses related to business strategy, data-driven decision making and business analytics in the Rotman MBA and Executive Education programs. In 2012, Mara co-developed Rotman's Capstone course - a business problem-solving course in which MBA students use data to solve an ongoing business problem providing by a partner organization. In 2014, she developed a new Executive Education workshop on 'Leading a Data-Driven Organization' and, in June 2015, she launched Rotman's 'Data Literacy for Managers' program.  

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