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Nina Mažar (Mazar)

Mazar

    Nina Mažar (Mazar)

    Associate Professor of Marketing
    Member of the Behavioural Economics in Action Research Cluster
    Science Leadership Program Fellow

    Degrees: Dr. rer. pol. (Ph.D. equivalent), Johannes Gutenberg-University, Mainz, Germany
    Dipl. Kff. (M.Sc. equivalent), Johannes Gutenberg-University, Mainz, Germany
    Email: Send an email to Nina Mažar (Mazar)
    Phone: 416-946-5650

    Bio

    A behavioural scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by the business education website Poets&Quants in 2014. With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher,” and she is the recipient of several teaching and research awards, including the Rotman Dean’s Award for Excellence in Research and the William F. O''Dell Award of AMA's Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty).

    Nina has published her research in leading academic journals like the Journal of Marketing ResearchPsychological SciencesReview of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPRBBC, in the New York TimesFinancial TimesWired, and her research has been featured in Harvard Business Review’s Breakthrough Ideas. Nina is also a sought-after applied researcher, consultant, and public speaker. Speaking engagements include the European Commission, the Canada Revenue Agency, and Google Ventures.

    Academic Positions

    2013-2014  Visiting Scholar; NYU Stern School of Business, Marketing department
    2013-present  Associate Professor (with tenure); Rotman School of Management, Marketing area
    2007-2013  Assistant Professor; Rotman School of Management, Marketing area
    2010  Visiting Scholar; NYU Stern School of Business, Marketing department
    2003-2007  Post-Doctoral Associate & Lecturer; MIT Sloan School of Management, Marketing group & Media Lab, eRationality group
    Advisor: Dan Ariely

    Non-Academic Positions

    2014-present  UE Advisory Committee Member; Minister of National Revenue, Canada
    2010-present  Partner; BEworks, Behavioural Insights/Economics-Driven Consulting Company
    1999-2001  Consultant; ManagementTeam, Germany

    Selected Publications - Papers

    Selected Publications - Books and Chapters

    Recent Presentations

    • Underground Economy Roundtable; Ontario Chamber of Commerce; December; 2014
    • Behavioural Insights: Nudge 101; Fifth annual Policy Innovation and Leadership conference of the Ontario Public Service; November; 2014
    • Behavioural Economics in Action; Inaugural meeting of the Underground Economy advisory committee to the Minister of National Revenue in Canada; November; 2014
    • Behavioural Insights 101; Ontario Cabinet Office; November; 2014
    • Social Psychology brown bag talk series; Brown University, Providence, RI; November; 2014
    • Marketing Seminar speaker series; UCLA Anderson School of Management, Los Angeles, CA; October; 2014
    • Morality Conference; Tulane University, New Orleans; October; 2014
    • Keynote speaker; Canada Pension Plan Investment Board; September; 2014
    • Leadership and management seminar speaker; OECD, Paris; August; 2014
    • Keynote speaker; Center for Customer Insight, University of St. Gallen, Switzerland; August; 2014
    • Marketing Seminar speaker series; Kellogg School of Management, Northwestern University; April; 2014
    • Marketing Seminar speaker series; Johann Wolfgang Goethe University, Frankfurt a. M., Germany; March; 2014
    • Marketing Seminar speaker series; Columbia University Business School; February; 2014
    • Keynote speaker; Integrity Awareness Week, Toyota Motor Sales, USA Inc., Torrance, CA; February; 2014
    • Management committee meeting; Canada Revenue Service Agency (CRA), Ottawa; January; 2014
    • Behavioral Decision Making Lab speaker series; UCLA Anderson School of Management, Los Angeles, CA; January; 2014
    • An Irrational Evening with Dan Ariely and Nina Mazar on the Psychology of Money; Google Ventures, Mountain View, CA; January; 2014
    • Economics Seminar speaker series; George Mason University, Washington D.C.; December; 2013
    • Marketing in Israel Conference; IDC Herzliya, the Hebrew University, and Tel Aviv University; December; 2013

    Honors and Awards

    2014  The 40 Most Outstanding B-School Profs Under 40 In The World; Poets & Quants
    2013  Honorable Mention for the Robert B. Cialdini Award; Society for Personality and Social Psychology (SPSP)
    2013  Insight Development Grant (joint with Prof. Jennifer Jordan, University of Groningen); Social Sciences and Humanities Research Council of Canada (SSHRC)
    2013  Member of the inaugural cohort of the Science Leadership Program Fellows in Canada
    2012  William F. O''Dell Award; Journal of Marketing Research
    2012  Insight Grant; Social Sciences and Humanities Research Council of Canada (SSHRC)
    2012-2008  Yearly Excellence in Teaching Awards; Rotman School of Management
    2011  Joint Grant with Nicole Robitaille (PhD candidate); Michael Lee-Chin Family Institute, Rotman School of Management
    2011  Dean's Award for Excellence in Research; Rotman School of Management
    2009  Nominee for the Aurora Prize for Outstanding New Researcher; Social Sciences and Humanities Research Council of Canada (SSHRC)
    2009  Standard Research Grant (incl. Teaching Stipend); Social Sciences and Humanities Research Council of Canada (SSHRC)
    2009  Joint Grant with Prof. Pankaj Aggarwal; Michael Lee-Chin Family Institute, Rotman School of Management
    2008  Seed Grant; Desautels Centre for Integrative Thinking, Rotman School of Managment
    2007  Connaught Start-Up Award; University of Toronto
    1999-1996  Fellow; German National Academic Foundation
    (Studienstiftung des Deutschen Volkes)

    Professional Affiliations/Memberships

    ACR - Association for Consumer Research
    SPSP - Society for Personality and Social Psychology
    APS - Association for Psychological Science
    SCP - Society for Consumer Psychology
    SJDM - Society for Judgment and Decision Making

    Research and Teaching Interests

    Research Interests: Consumer Behavior, Judgment & Decision Making, Behavioral Economics, Neuro Economics, Morality, Public Policy

    Teaching:

      

    Other Info

    Selected Media Exposure

    2008 - 2014

    • My interview with the Croatian national newspaper Novi List in March 2014, after being named "The 40 Most Outstanding B-School Profs Under 40 In The World" by the business education website Poets&Quants in February 2014
    • My 2012 PNAS paper "Making Ethics Salient: Signing on the Dotted Line at the Beginning instead of at the End Decreases Dishonesty" was covered among others in Wired Science , 2012
    • My paper Greasing the Palm: Can Collectivism Promote Bribery? was covered among others on National Public Radio (NPR), 2012
    • My current research "Probabilistic Discounts: When Retailing and Las Vegas Meet" was covered in the Lang & O Leary Exchange business show on CBC-TV, 2011
    • "Why going green won't make you better or save you money," Washington Post, July 2010
    • My paper "Large Stakes and Big Mistakes" is covered in one chapter of the New York Times 2010 bestseller book The Upside of Irrationality. For more information click here. In addition, it was covered in 2011 in The Economic Times and Bnet.com, as well as in 2010 in a talk by Daniel H. Pink (Author of "Drive") and in the article "Bonuses boost activity, not quality," Wired UK
    • My paper "Zero as a Special Price: The True Value of Free Products" was covered among in one chapter of the New York Times 2008 bestseller book Predictably Irrational. For more information click here.
    • My paper "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance" was covered among others in 2011 in The New York Times and is mentioned in two chapters of the New York Times 2008 bestseller book Predictably Irrational. For more information click here. It was also covered in the book The (Honest) Truth About Dishonesty. For more information click here.
      

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