Ryan Webb is an Assistant Professor at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain.
He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology.
Research Fellow, Center for Neuroeconomics, New York University
Visiting Associate, California Institute of Technology
Assistant Professor, University of Toronto
Selected Publications - Papers
The Neural Computation of Inconsistent Choice Behavior
Estimating the dynamic role of attention via random utility
Journal of Economic Science Association
Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behaviour.
Journal of Neuroscience, Economics, and Psychology
The (Neural) Dynamics of Stochastic Choice
Adaptive neural coding: from biological to behavioral decision-making
Current Opinion in Behavioral Science
Using EEG measurements to predict consumer choices
Journal of Marketing Research
Dynamic divisive normalization predicts time-varying value coding in decision-related circuits
Journal of Neuroscience
The temporal dynamics of cortical normalization models of decision-making
Letters in Biomathematics
Modelling the Value of Strategic Actions in the Superior Colliculus
Frontiers in Behavioral Neuroscience