Rotman School of Management

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Min Zhao

Min Zhao

    Min Zhao

    Associate Professor of Marketing
    Member of the Behavioural Economics in Action Research Cluster

    Degrees: PhD, University of North Carolina
    MA, Beijing Foreign Studies University
    BA,Beijing Foreign Studies University
    Email: Send an email to Min Zhao
    Phone: 416-946-3127


    Min Zhao is Associate Professor of Marketing at Rotman. Her primary research focuses on decision over time that pertains to consumers’ saving, waiting, product preferences and the related mindsets. She is also interested in consumer’s affective experiences and new product adoption. Min has published in leading marketing and psychological journals such as the Journal of Marketing Research, Journal of Consumer Research, and Psychological Science. Her research findings are featured in major media including the Wall Street Journal or Financial Times. Min has been identified as authors with top research productivity in the premier AMA (American Marketing Association) journals and Marketing Journals in 2012, 2013, 2014, 2015 and 2016. She was also named Marketing Science Institute “Young Scholar” in 2013, an award given to the most promising scholars in marketing and closely related fields. Min currently serves at the Editorial Review Board of Journal of Consumer Research.

    Academic Positions

    2012 -  Associate Professor of Marketing (with tenure); Rotman School of Management, University of Toronto
    2007-2012  Assistant Professor of Marketing; Rotman School of Management, University of Toronto

    Selected Publications - Papers

    Selected Publications - Books and Chapters

    Academic / Professional Service

    2016 -  Editorial Review Board; Behavioural Public Policy
    2014-  Editorial Review Board; Journal of Consumer Research
    2014 -  ACR Doctoral consortium faculty fellow

    Honors and Awards

    2013-2017  Insight Grant; Social Sciences and Humanities Research Council of Canada
    2012, 2013, 2014, 2015, 2016  Top Author Research Productivity in the Premier AMA/Marketing Journals; American Marketing Association (AMA)
    2013  Marketing Science Institute (MSI) Young Scholar
    2011-2013  RGC Grant; The Research Grant Council in Hongkong
    2010 - 2013  Standard Research Grant; SSHRC
    2009, 2010, 2011, 2012, 2013  Excellence in Teaching Award; Rotman School of Management, University of Toronto
    2007  Connaught Start-Up Award; University of Toronto
    2005  AMA-Sheth Foundation Doctoral Consortium Fellow; University of Connecticut
    2002-2006  Scholarship; University of North Carolina

    Research and Teaching Interests

    Research Interest: Judgment and decision; preference over time; financial decision making; hedonic experiences; visualization and new product preference Teaching Interest: Consumer Behaviour; Marketing Management  

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