Zemin (Zachary) Zhong
Zemin (Zachary) Zhong is an assistant professor of Marketing at Rotman. His research focuses on how behavioral economics interacts with markets and politics, as well as the economy of China. His recent projects study consumer inattention in online markets, consumer addiction to informational goods, and how nationalism affects the persistency of brand preferences.
Honors and Awards
|2017 ||ISMS Doctoral Dissertation Award; INFORMS
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