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Zemin (Zachary) Zhong


    Zemin (Zachary) Zhong

    Assistant Professor of Marketing

    Degrees: PhD in Business Administration, Haas School of Business, UC Berkeley
    MA in Management, BS in Chemistry, BA in Economics, Peking University
    MFin, University of Hong Kong

    Email: Send an email to Zemin (Zachary) Zhong
    Phone: 416-946-3124


    Zemin (Zachary) Zhong is an assistant professor of Marketing at Rotman. His research focuses on how behavioral economics interacts with markets and politics, as well as the economy of China. His recent projects study consumer inattention in online markets, consumer addiction to informational goods, and how nationalism affects the persistency of brand preferences. 

    Honors and Awards

    2017  ISMS Doctoral Dissertation Award; INFORMS

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