Heather Fraser is Adjunct Professor at Rotman. She is co-founder of Rotman DesignWorks. She is a leader in Business Design practices and design-inspired student programs. She consults on Business Design initiatives for corporations, public entities, and educational institutions internationally. In 2012, Heather started up a new independent venture, Vuka Innovation, which is dedicated to building organizations’ capacity to innovate through Business Design. Heather is the author of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design. Prior to joining Rotman, Fraser held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design.